Assistant Manager, Public Relations

Posted 10 Days Ago
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Pasig City, Eastern Manila District, National Capital Region
Senior level
Food • Transportation • Financial Services
The Role
As the Assistant Manager of Public Relations, you will lead PR campaigns to enhance Grab's brand and reputation, engage with media and influencers, oversee PR agency activities, craft content for stakeholders, and manage potential crises affecting the brand.
Summary Generated by Built In

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

The Communications team at Grab is dedicated to sharing Grab's story with the world. Whether engaging with media, online influencers, industry commentators, or the broader community, our team represents the voice of Grab, shaping the brand's narrative and building its reputation.

Get to Know the Role

As the Assistant Manager of Public Relations in the Philippines, you will drive proactive public relations campaigns to enhance Grab's brand and reputation. Your efforts will strengthen Grab's position as the leading everyday super app and ensure that our brand is relatable to customers. You'll lead programs that align with our vision and goals, engaging with partners to create compelling narratives.

You will report directly to the Senior Manager of Public Relations. The role will be based onsite at our Ortigas Grab office.

The Critical Tasks You will Perform

  • You will develop PR Programs by managing PR programs that align with ours vision and goals.
  • You will seek and promote stories to attract positive publicity for Grab.
  • You will oversee media and influencer engagement to build stronger advocacy for Grab. Oversee the PR agency's activities, ensuring agreement on budget and our requirements.
  • You will craft content formats for stakeholders, including executives, media, and influencers.
  • You will identify potential issues and manage crises to reduce impact on Grab's brand.
  • You will maintain relationships with Grab's key partners and manage their public profiles.

Qualifications

What Skills You will Need

  • 8+ years of experience in public relations, with both corporate and consumer PR.
  • Experience growing connections and maintaining relationships with media networks, media outlet, influencers, and key public figures.
  • Experience creating multi-format content tailored to different media and communication outlet.
  • Handle crises where you can develop strategies to reduce negative impact to our organization.
  • Proficiency in analyzing PR performance data to guide planning and strategy.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

  • We have your back with Term Life Insurance and comprehensive Medical Insurance.
  • With GrabFlex, create a benefits package that suits your needs and aspirations.
  • Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
  • We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

The Company
10,000 Employees
On-site Workplace
Year Founded: 2012

What We Do

Grab is Southeast Asia’s leading superapp, offering a suite of services consisting of deliveries, mobility, financial services, enterprise and others. Grabbers come from all over the world, and we are united by a common mission: to drive Southeast Asia forward by creating economic empowerment for everyone.

At Grab, every Grabber is guided by The Grab Way, which explains our mission and the operating principles on how we can achieve it together. We call these principles the 4Hs:

Heart
We work together as OneGrab to serve communities in Southeast Asia

Hunger
We work to understand ground truths and drive improvements, big and small

Honour
We keep our word and steward our resources wisely to build and sustain trust

Humility
We are a constant work-in-progress, and we never stop learning to get better

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