Assistant Manager, CRM, Marketing & Digital

About FWD Group

FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

For more information, please visit www.fwd.com

For more information about FWD Hong Kong, please visit www.fwd.com.hk/.

The Job

• Identify market segment opportunities and formulate the cross-selling/ up-selling strategy of each segment

• Formulate cross-selling models with key stakeholders in the products, channels, and other product marketing teams

• Manage strategic projects / business programs, define projects objectives, justification and expected key result, execute initiatives prioritization for business roadmap

• Design and build the end-to-end customer journey and strategies for acquisition, cross-selling, up-selling, as well as customer engagement and retention

• Maximize the use of data, review customer behavior analysis and monitor campaign performances on regular basis to drive leads and sales

• Provide CRM analysis and insights on customer behaviors and to automate CRM activities

• Manage relationships with external vendors to ensure quality, timely delivery, and cost-effectiveness

• Undertake ad-hoc projects or other duties as assigned

The Person

• Bachelor degree holder

• Minimum 6 years working experience in Marketing (Relevant experience in banking or insurance is preferred)

• Detail-oriented and self-motivated

• Strong numerical sense

• Strong analytical, problem solving and project management skills

• Good communication, interpersonal and presentation skills

• CRM experience in Salesforce is preferred

• Proficient in MS Word, Excel and Powerpoint

• Fluent in Cantonese, English and Mandarin

We offer 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.
Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, gender, disability or family status in employment process.