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Job Purpose Summary
Embark on a thrilling journey as you become the architect of Hong Leong Bank’s transformation journey. Our Analytics department will employ data-driven insights to revolutionise our business throughout the organisation. The successful candidate will be part of our initiative in designing captivating customer journeys, leveraging a deep understanding of AI/ML/Digital solutions to deliver a modern customer experience.
Hong Leong Bank is undergoing a transformation journey where our products & services will be driven by an AI/ML strategy. Communications with our customers are contextual, relevant, and engaging. This role is pivotal in supporting this objective, as the successful candidate will be a key contributor to ensure all campaigns are developed based on data-backed insights and employing modern marketing methods.
Key Responsibilities and Accountabilities
Functional (job responsibilities)
- Act as the key analytics partner to business to understand and evaluate business problems by conducting discussion sessions with product managers and gather data and requirements, and define a solution.
- Perform in depth investigation via hypothesis creation, deep dive analysis to prove or disprove hypotheses and uncover new insights and solutions that are meaningful and actionable to guide decision making and develop business strategy.
- When applicable, collaborate closely with Data Scientists from the Data Science Lab by providing business insight, context and direction during the AI/ML model development stage.
- Translate AI/ML findings into business language and build a storyboard to present findings, recommendations and action plan.
- Validate analysis and / or AI/ML model findings by piloting journeys, either in batch or in real time to a selected test group of customers.
- Review and evaluate campaign requests and performance to provide structure to campaigns in order to reduce ad hoc demand and improve resource and time management.
- Support the real time continuous marketing effort by uncovering new business opportunities for cross sell, upsell and attrition via continuous analysis and monitoring of customer behavior over time.
- Act as the key business partner to product managers and provide guidance and advice to stakeholders across the bank (touchpoints and products) to develop engaging and relevant content for campaign creation to drive optimal response.
- Develop, maintain and improve on campaign trackers to aid in campaign performance reviews as well as analytic marts to improve speed of analysis.
- Constantly look out for ways to enhance the data available by combining primary and secondary source data as much as possible to enrich analysis capability.
- Create a collaborative work environment within the team to share data, scripts, results and findings of campaigns, etc to drive process efficiency and maximize value.
- Clearly express ideas, methodology, results and recommendations orally, in writing and through insightful reports and graphic illustrations to peers and management.
Managerial
- Guide and review the work of junior team members and AGTs on the campaign process from review the digital CRF form, clarification with business, create target segment table and blast the comm leads.
- Able to manage different stakeholders from business, IT, etc in order to have a positive influence to drive desired outcomes.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Top Skills
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
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