Assistant Brand Manager

At the Hawthorne Gardening Company, we’re on a relentless pursuit to push the limits of growing performance.

The Assistant Brand Manager supports the development and implementation of strategic brand plans including product launch, advertising, promotions, training and public relations. In this role, you are responsible for managing cross-functional teams and influencing the development and implementation of strategic projects. 

Open to remote - our ideal candidate will sit on the West Coast. This role will be on our Hawthorne Gardening Company team!

• Lead brand project initiatives across all elements of the marketing mix, interacting with and managing/influencing other functions to deliver against project objectives.

• Assist in key areas that directly influence the success of the business, including sales analysis, forecasting, inventory balance, packaging and sales collateral materials.

• Complete key business analyses including: marketplace/share, competitive assessment, volume builds, capacity assessment, promotion evaluation, SKU rationalization, pricing/sizing analysis, and market research analysis and implications.

• Work with internal and external creative resources to develop packaging, and advertising & promotion plans and materials that support key marketing initiatives, delivered on time and on budget.

• Manage product introduction process through Company's product life cycle system to ensure that SKUs are set up correctly and with appropriate lead time to meet committed ship-ready dates.

• Liaise with operations on key product initiatives to ensure 100% product availability.

• Manage project budgets to ensure delivery of brand EBITA.

• Take initiative and have a bias for action to drive for results.

The perfect person will have:

• Bachelor's Degree in Marketing.

• 1-3 years of experience in brand management at a consumer goods company.

• Extensive project management experience and proven ability to multitask.

• Experience in media planning, advertising, creative and concept development.

• Compelling communications with the ability to clearly and succinctly convey information and ideas.

• Critical thinking with the ability to analyze data, identify trends and recognizes the broader implications of issues.

• Intellectual curiosity with the drive to always learn more.

• Strong leadership with the ability to effectively influence others to advance shared goals.

• Adaptability and ability to work in a fast-paced, ambiguous environment.

Some other nice to haves:

• MBA with a concentration in Marketing.

• 1-3 years with a combination of Sales/Marketing/Brand Management experience.

The starting budgeted pay range for this role will generally fall between $103,500.00 - $121,800.00. Hawthorne will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs.

Here at Hawthorne/ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…

• Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more

• We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future. Career growth at our company is not always a ladder. It’s much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.

• We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.

• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.

• Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthen

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Hawthorne™ manufactures a wide range of hydroponics cultivation products from category-defining brands like; General Hydroponics®, Gavita®, Botanicare®, Cyco®, Mother Earth®, Can-Filters®, Titan™, Hydrologic™ and more. Our best-in-class nutrients, lighting, growing media and hardware have been trusted by professional growers and amateurs for decades. 

The brands and products within our portfolio include: Sunlight Supply, General Hydroponics, General Organics, Vermicrop, Botanicare, AeroGarden, CanFilters and Gavita Lighting.

Hawthorne Gardening Company is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Hawthorne Gardening Company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Hawthorne Gardening Company will not consider or approve payment regarding recruiter fees or referral compensations.