Assistant Brand Manager - Deo

Function: Marketing 

Scope: Turkey 

Location: Istanbul 

Terms & Conditions: Full Time 

ABOUT UNILEVER 

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.   

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. 

JOB PURPOSE 

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  And this is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels. 

Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels. 
 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE 

As the Assistant Brand Manager – Deo, you will be responsible from: 

• Responsible for deodorants portfolio in Turkey 

• Leading innovation / renovation / saving projects with project teams & other functional teams to bring products to market on time including creating winning trade stories for 2024 & onwards. 

• Business Accountability, Driving Competitive Growth & Profitability targets for the brand 

• Co-creating the strategy and 8 quarter plans of the brand focusing on the trends & the business objectives. 

• Working closely with agency partners & global team to ensure Deo stands out in culture by always having an outstanding brand communication & activations. 

• Managing the marketing budget, ensure saliency through consistent & relevant communication. 

• Working with media and digital marketing & commerce teams to plan & execute & optimize the media plans for relevant categories. 

• Co-leading the P&L of Deo 

• Other Personal Care wide responsibilities. 

WHAT YOU WILL NEED TO SUCCEED 

Experiences & Qualifications 

• University degree in related fields. 

• 2 years marketing experience in FMCG sector 

• Fluency in Turkish and English 

Skills 

• Marketing skills: brand development, brand performance analysis 

• Rigor to be able to navigate in a complex environment full of opportunities 

• Personal ambition to succeed and guided by a strong Inner Game 

• Obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs. 

• Embrace a high growth mindset with strong love for consumers, shoppers and customers. 

• Excellent in communication channel management with an integrated program of brand communication in the most cost-effective way. 

• Equipped with media savvy particularly in digital marketing and know-how. 

• Collaboration and Positivity 

• Curiosity 

Leadership 

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. 

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better. 

Critical SOL (Standards of Leadership) Behaviors 

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions. 

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience. 

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers. 

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever. 

• AGILITY: Explores the world around them, continually learning and developing their skills. 

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.