Arity - Content Specialist

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
Founded by The Allstate Corporation in 2016, Arity is a fully remote data and analytics company focused on improving transportation. We collect and analyze enormous amounts of data, using predictive analytics to build solutions with a single goal in mind: to make transportation smarter, safer and more useful for everyone.
At the heart of that mission are the people that work here-the dreamers, doers and difference-makers that call this place home. As part of that team, your work will showcase both your intelligence and your creativity as you tackle real problems and put your talents towards transforming transportation.
That's because at Arity, we believe work and life shouldn't be at odds with one another. After all, we know that your unique qualities give you a unique perspective. We don't just want you to see yourself here. We want you to be yourself here.
The role:
We are looking for a motivated and talented Content Specialist to create impactful and engaging content tailored for diverse industries, including Technology, SaaS, Financial Services, Retail, B2C auto insurance, and more. This role demands a collaborative, creative, and strategic thinker experienced in content creation, SEO best practices, and working with cross-functional teams to produce content that drives engagement, generates leads, and supports overall business goals. This role sits in the Marketing department and reports to the Brand Content Strategy Expert

• Maintain and manage a comprehensive content calendar including publish dates for content.
• Collaborate with Product Marketing and other teams as appropriate to create content that aligns with business goals and addresses customer pain points. Content formats could include blog posts, articles, case studies, white papers, eBooks, newsletters, and video scripts.
• Optimize content for SEO to improve search rankings, drive traffic, and enhance content visibility.
• Utilize AI tools and other resources for content research, content outlining, and performance optimization.
• Analyze content performance using tools such as Google Analytics and adjust strategies for continuous improvement.
• Write error-free, high-quality content that aligns with brand voice and objectives and maintains editorial standards.
• Stay updated on industry trends and incorporate relevant insights into B2B and B2C content creation.
• Adapt technical content for a broader audience, ensuring clarity and accessibility.

The day-to-day:

• Content creation + AI-enhanced research and SEO: Create buyer pain point-focused content that supports lead qualification and generation. This activity may include writing, desk research, subject matter expert interviews, and more, leveraging AI when appropriate.
• Web production: Make updates to existing webpages and create new pages as needed.
• Content performance + Optimization: Collaborate with internal teams to monitor content performance, optimize content, and identify pieces to revamp or repurpose.

Required qualifications:

• 3+ years of experience in B2B content creation, with at least 1 year focused on SaaS or technology-related industries.
• A working understanding of SEO practices and content optimization techniques.
• Experience with content management systems (CMS) and basic HTML
• Highly proficient in writing long-form content (such as blog posts, tip sheets, articles, eBooks) and short-form content (webpage updates, email newsletters). In your application, please include 3-5 links to your previous work.
• Excellent communication skills with a knack for making complex concepts easy to understand.
• Highly organized, self-motivated, and able to manage multiple projects in a fast-paced environment.
• Comfortable with constructive feedback and eager to refine your writing through collaboration.
• Creative problem solver with a proactive, action-oriented approach to content execution.
• Strong collaboration skills, comfortable working remotely and digitally engaging with teams.
• Strong research skills with the ability to stay current on industry trends and leverage AI for content optimization.
• 4-year bachelor's degree (Preferred)

• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.

Preferred qualifications:

• Experience with one or more of the following tools: Workfront or similar project management tool, Google Analytics, SEMRush

That's the day-to-day, now let's talk about the rest of it. As we mentioned, Arity was founded by The Allstate Corporation. But you'll be working for-and at-Arity. It's the best of both worlds. You'll get access to the full suite of Allstate benefits and work in a fast-paced startup culture. It's a culture that encourages you to be you.
Sound like a fit? Apply now! We can't wait to meet you.
Skills
Content Creation, Content Management, Content Optimization, Content Research, Content Strategy, Teamwork, Writing
Compensation
Compensation offered for this role is $62,800.00 - 114,175.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You'll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we've proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
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