About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Job Overview:
We are seeking a dynamic and experienced Digital Commerce Growth Manager to drive the growth strategy and execution across multiple digital commerce channels, including websites, mobile apps, and social shopping platforms. The ideal candidate will have a growth mindset, passionate about technology, excel in the world of e-commerce, crafting innovative marketing strategies, understanding of paid media campaigns, briefing creative teams, driving sustained growth and enhance the customer experience across channels.
Key Responsibilities:
Digital Growth Strategy:
- Execute the holistic growth strategies across digital ecommerce channels (web, apps, and social shopping).
- Execute on strategies, to grow Acquisition, Retention, Conversion and AOV across channels
- Be ahead of emerging opportunities in digital commerce and lead initiatives to capitalize on them.
Channel Optimization:
- Analyze and constantly optimize digital channel performance and identify areas for optimization, including user experience, engagement, and conversion.
- Work closely with e-commerce teams to ensure seamless customer journeys across platforms.
Marketing Activations:
- Track and optimize marketing campaigns across platforms-owned and paid, and work cross functionally with the teams to identify growth opportunities
- Collaborate with agencies and internal teams on briefing, and creative development.
Cross-Channel Marketing Integration:
- Collaborate with marketing and creative teams to align messaging and campaigns across digital touchpoints.
- Drive innovative approaches to integrate social shopping and influencer marketing into broader growth strategies.
Analytics & Reporting:
- Track KPIs and provide actionable insights on campaign and channel performance.
- Insights and storytelling to convey the opportunities and areas across channels
- Present clear and concise reports to stakeholders, recommending adjustments to strategy as needed.
Emerging Trends & Best Practices:
- Stay ahead of digital commerce trends, tools, and technologies.
- Be passionate and comfortable with new and emerging platforms and technologies
- Bring forward recommendations for testing new strategies and platforms to stay competitive.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ years of experience in digital marketing, ecommerce, or growth-focused roles.
- Proven expertise in managing ecommerce for retailers
- Experience with ecommerce platforms, analytics tools (e.g., Google Analytics, Tableau), and A/B testing frameworks.
- Strong understanding of user experience design and customer journey optimization.
- Excellent analytical, organizational, and communication skills.
- Demonstrated ability to work cross-functionally and drive alignment across teams.
Preferred Skills:
- Experience in mobile app marketing and growth strategies.
- Familiarity with social shopping platforms and influencer marketing. Like Tik Tok Shop, IG Shop and other influencer platforms.
- Knowledge of omnichannel ecommerce strategies and consumer behavior trends.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
