Analytics Operations Manager

Posted Yesterday
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Hiring Remotely in USA
Remote
Mid level
Agency
The Role
Responsible for optimizing marketing operations, managing CRM tools, ensuring accurate lead management, and reporting using analytics tools for clients' campaigns.
Summary Generated by Built In

About Us

Jordan Digital Marketing, a 2023 Google Premier Partner Workplace Excellence award finalist, is a remote-first, remote-always digital marketing agency. We focus on paid media, SEO, and content marketing to deliver best-in-class results for startups, predominantly in B2B, SaaS, and Fintech. We drive real business growth for our clients by acting as an extension of their in-house team. We’re seeking an Analytics Operations Manager to join our paid acquisition team.

As an Analytics Operations Manager at Jordan Digital Marketing, you’ll act as a trusted operational partner to our clients and internal team. You’ll focus on maximizing marketing efficiency and effectiveness, managing marketing technology tools, understanding how those tools work together, and optimizing the processes behind them. 

This is a part-time role with full-time potential for the right person.

What You'll Do

  • Operations Optimization: 

    • Marketing ops audits for our clients to help identify areas of opportunity

    • Manage and optimize CRM, marketing automation, and buyer intent tools

    • Automate processes, including cross-application integrations and workflow enhances

  • Campaign Tracking & Lead Management

    • Conversion tracking setup and support for client advertising campaigns, including advanced tactics like CAPI, enhanced conversions, and offline conversions

    • Ensure accurate and efficient lead flow processing,g including routing, deduplication, and data hygiene, to maintain a high-quality database

    • Support campaign operations , including email marketing, automation workflows, lead scoring, segmentation, and nurturing strategies

  • Cross-Functional Collaboration

    • Collaborate with cross-functional teams to streamline processes and improve marketing-sales alignment, including lead handoff and pipeline reporting.

  • Reporting

    • Own the design, creation, and maintenance of dashboards and reports in client tools such as Hubspot, Salesforce, Google Looker Studio and Sheets

    • Maintain data integrity across platforms to ensure reliable analytics and reporting.

    • Build reports that provide a clear view of marketing metrics and trends, enabling fast and impactful decision-making.

    • Assist in developing forecast models, attribution methods, and measurement frameworks.

Required Skills

  • Google Tag Manager and Google Analytics

  • Dev background (basic Javascript & HTML)

  • Experience with offline conversion and conversion API setup for ad platforms.

  • Experience with Stape and Taggrs

Who You Are:

  • 3+ years of hands-on experience in B2B marketing operations

  • Experience with marketing automation platforms, data orchestration tools, visualization tools, and database tools

  • Experience with tools including Hubspot, Salesforce, Marketo, Google Tag Manager, GA4

  • Experienced in AdTech & MarTech, including conversion tracking, pixel implementation, and digital marketing attribution

  • Positive, energetic, and solution-oriented team player with a can-do attitude.

  • Strong problem-solver, self-starter, and creative thinker.

  • Excellent written and verbal communication skills.

Bonus Points

  • Experience with Segment

  • Experience with MMPs and app measurement

  • Familiarity with ABM strategies and tools

  • Experience with predictive analytics and advanced attribution modeling

  • Experience working with clients

Top Skills

Google Analytics
Google Looker Studio
Google Tag Manager
HTML
Hubspot
JavaScript
Marketo
Salesforce
Stape
Taggrs
Am I A Good Fit?
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The Company
San Francisco, CA
38 Employees
Hybrid Workplace
Year Founded: 2017

What We Do

With us you'll get radical transparency, an in-house partnership mentality, and unparalleled client services with strategic data integration that actually moves the needle for your business. We’re remote-first, remote-always and focus on hiring and developing the industry’s most talented marketers no matter where they call home.

What We Do:
Paid Search
Capture and convert high-intent search traffic with strategies customized toward your specific goals and optimized to capture the audiences that truly matter. We’ve been Google Premier Partners for many years running.

Paid Social
Reach your audience at different stages of the buying journey, whether it’s awareness at the top of the funnel or conversion at the bottom of the funnel.

SEO
We do SEO a little differently, including forecasting and down-funnel attribution in addition to best-in-class optimization and awareness.

Content
Build content to reach new audiences, drive leads, and give your current audience exactly what they need, when they need it, on their preferred channels.

Personal Branding
Define your unique brand and implement a content strategy that results in leads, connections, and opportunities.

Who We Work With:
We work with many different types of businesses, but our specialties are:

B2B
Your business is our business. Get in front of the buyers that matter. Our precision targeting ensures your message is seen by the right decision makers, and our offline data integration focuses your spend on quality.

SaaS
High-growth SaaS is a crowded field, but our track record of successful exits stands out. Whether it’s digital innovation or a net-new service, we can take buyers from awareness to renewal.

Fintech
Challenging the status quo of an entire industry? Our tried and true methods help connect supply and demand when it matters most.

Ready to work with us? Drop us a line: jordandigitalmarketing.com/contact-us

Check out our case studies: jordandigitalmarketing.com/case-studies

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