The opportunity:
We are seeking a highly driven and strategic Analytics Director to direct the strategy for analytic frameworks, oversee team skill development, and ensure the effective execution of analytics initiatives to drive actionable business insights. This role is crucial for fostering a data-driven culture within Gain Theory and maximizing the impact of our analytical capabilities. This individual will report to the Head of Analytics. As an Analytics Director you will lead a team of analysts, providing strategic direction for analytical frameworks, overseeing team development, and ensuring the effective execution of analytics initiatives to drive actionable business insights for our clients. This role is crucial for fostering a data-driven culture within Gain Theory and maximizing the impact of our analytical capabilities.
What you’ll be doing:
- Framework Development & Adoption: Establish and champion robust analytical frameworks, methodologies, and best practices across the organization. Ensure consistent application of modeling standards and quality control.
- Team Leadership & Development: Lead, manage, mentor, and develop a high-performing team of analysts. Foster a positive and collaborative work environment, prioritizing individual growth and career development. Conduct performance reviews, provide constructive feedback, and identify training opportunities.
- Project Management & Delivery: Oversee the execution of multiple client projects, ensuring timely delivery, accuracy, and adherence to budget. Manage project timelines, resources, and communication with stakeholders.
- Client Relationship Management: Build and maintain strong relationships with clients, acting as a trusted advisor and providing strategic guidance on analytical approaches and insights. Present findings and recommendations to clients in a clear and compelling manner.
- Innovation & Thought Leadership: Stay abreast of industry trends and emerging analytical techniques. Identify opportunities to innovate and enhance our analytical offerings, contributing to Gain Theory's thought leadership in the marketing effectiveness space.
- Collaboration & Communication: Collaborate effectively with cross-functional teams, including data science, client growth, and other practice areas. Communicate complex analytical concepts to both technical and non-technical audiences.
- Commercial Acumen: Contribute to the commercial success of Gain Theory by identifying opportunities to expand our client base and service offerings.
What we want from you:
- 5-7+ years of experience in an analytical leadership role, preferably within marketing analytics, consulting, or a related field.
- Deep understanding of analytical and modeling methodologies, including MMM, attribution, econometrics, and other advanced techniques.
- Proven ability to lead, manage, and develop high-performing analytical teams.
- Strong strategic thinking and problem-solving skills.
- Excellent communication, presentation, and stakeholder management skills.
- Proven project management experience, with the ability to manage multiple projects simultaneously.
- Proficiency in statistical software packages (e.g., R, Python) and data visualization tools.
- Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Mathematics).
Key Performance Indicators (KPIs):
- Client Satisfaction (CSAT)
- Employee Satisfaction (ESAT) of the analytics team
- Project delivery on time and within budget
- Adoption rate and effectiveness of analytical frameworks
- Team retention and development
- Contribution to company revenue growth
Why work for us?
Gain Theory is committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
What we pride ourselves on:
- Growth and development
- Meaningful work
- Flexible by design
- Brilliant benefits
- Culture with Heart
Our exceptional and skilled team defines Gain Theory. That's why we seek individuals who strive for excellence and continually challenge us to improve.
What we do
Gain Theory is a global marketing effectiveness and foresight consultancy. Our vision is to accelerate growth for ambitious brands by giving clients the confidence to make better data-informed investment decisions. High-touch consultancy powered by unique partnerships and proprietary technology are used to power our award-winning solutions.
As a WPP consultancy, Gain Theory also has access to a range of data, expertise, and tools that create a truly differentiated offering.
Gain Theory is a WPP agency (NYSE: WPP).
Who we are
We are a people-centric organisation whose culture is underpinned by 4 important values: Be Curious, Be Positive, Make it Better and Act with Consideration. We channel these values through our behaviours, in the way we work, and in the interactions we have with each other and our clients.
WPP (Gain Theory) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Gain Theory is a WPP-owned consultancy. For more information, please visit please visit our website and follow Gain Theory on our social channels via LinkedIn and Twitter.
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Top Skills
What We Do
Gain Theory is a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We exist to accelerate growth for ambitious brands by empowering smarter, data-informed marketing investment. Our experts fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed.
Gain Theory is a recognized Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023.
Available in 58 markets, our award-winning solutions and highly specialized vertical expertise support clients via five measurement and optimization pillars:
Marketing Effectiveness Index: The MEI diagnostic tool that pinpoints the barriers to and opportunities for growth – a great place to start your journey with us.
Data excellence: When it comes to data, we’re focused on quality because your most important investment decisions need to be informed by the best possible data.
Sources of growth: Understanding where growth has come from in the past, is coming from today, and will come from in the future is vitally important as it enables you to target your investment more effectively.
Levers of growth: When you know where your growth will come from, you then need to know how you can accelerate it using MMM, attribution, unified measurement, and test and learn.
Foresight: Much of the data that marketers rely on to make decisions is inherently backward looking. We can help you to plan more accurately for what might happen in the future.
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