Marketing Specialist

About the Company

Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency. 

At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.

In London, we have a remote work policy.

The Department: Marketing

The Role: Marketing Specialist

Gemini is looking for a motivated individual with a deep understanding of the Web3 landscape to join as a Marketing Analyst, focused on operational marketing, customer retention, and compliance. They will be responsible for marketing efforts across email and social media in the UK.

The ideal candidate will be interested in learning a variety of areas within the marketing organization. Comfortable with executing in a fast paced global environment, and supporting cross-functional launches while maintaining a strong focus on results. This is a unique opportunity to deliver on a global roadmap that will help drive crypto product adoption.

Responsibilities:

• Contribute to go-to-market plans for major product launches that require cross-functional support and work with product, design, comms and marketing to deliver on these project plans. 
• Execute and evolve a multi-channel strategy that grows Gemini’s brand awareness, engagement, and reach in order to drive user growth and engagement.
• Build a robust growth and test plan across social media channels, and other user touch points to drive performance.
• Support in developing and launching customer marketing campaigns including email, push, and in-app messaging. 
• Tactical execution of re-engagement campaigns including creation of dynamic email templates.
• Collaborate with Product, Communications, Design, and broader marketing team to support launch of new products and features. 
• Track email marketing results, sharing key insights and making recommendations for improvement including variant testing.

Qualifications:

• Proven track record of project management.
• Experience developing content, with a strong eye for copy, creative and storytelling.
• 2+ years experience executing marketing campaigns for user acquisition, engagement and retention across multiple digital channels (e.g., email, web, and social), and user touch points.
• Deep understanding of crypto and Web3 including current trends, price movements, etc.
• Working knowledge of email platforms including Braze.
• Ability to work collaboratively and stay organized when delivering projects
• Passionate about crypto and Web3.

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

• Competitive Compensation
• Long-term incentive in the form of a new hire equity grant
• Up to 28 paid holidays (in addition to public/bank holidays)
• Retirement Plan Matching
• Generous Parental leave
• Comprehensive health plans
• Training and professional development

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

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