Agency & Partnerships Sales Director

About Cardlytics + Bridg
Cardlytics (NASDAQ: CDLX) is the industry-leading purchase intelligence and incentives platform. We make commerce smarter and more rewarding for everyone by helping businesses attract, understand, and incentivize consumers through their banks’ digital reward programs. Remember that time you got cash back on a cup of coffee through your banking app? That was us! 

Bridg, a division of Cardlytics, is an enterprise data and audience platform that powers the growth of Retail Media. Using our exclusive offline identity resolution capabilities along with clients’ point of sale (POS) data, we help Retailers significantly expand their 1st party data (identifying unknown customers and enriching the understanding of loyalty members), ensure reporting transparency, and create new monetization opportunities working with their Consumer Packaged Goods (CPG) partners. CPG brands and advertisers in turn gain access to verified shopper data across loyalty & non-loyalty customers that powers advanced insights, precision targeting, and closed loop measurement. Join us at the cutting edge as we transform how companies connect with their customers through data.

About Rippl

Rippl is a regional grocer & convenience store data & audience platform built on top of our Bridg identity resolution. Rippl allows easier access for brands & agencies to reach customers doing their weekly grocery shopping at their favorite regional grocer. Up to 30% of a brand's sales are occurring at a regional grocer & convenience stores, but unfortunately most regionals lack the scale on their own to warrant the brand's marketing investment. With Rippl, we have created the "easy button" for brands & agencies to get access to regional grocery & convenience store customers in aggregate with more than 100M customer profiles to access. 

About the team 

The sales team is comprised of Bridg & Rippl sellers. The team assumes management of all aspects of the sales process including designing plans & sales collateral to meet revenue targets, developing & cultivating client relationships and gathering valuable client feedback to support product enhancements. The sales team plays a pivotal role in understanding the needs of the client & ensuring that clients achieve maximum value from their investment. This team is critical in communicating the Bridg & Rippl value proposition in market. 

About the Position
Bridg is seeking an Agency & Partnerships Sales Director to join our fast-growing agency sales organization and be a foundational contributor across two new agency & partnership strategies focused on Bridg (identity resolution) and Rippl (retail data). The ideal candidate will be a strategic, creative thinker who is self-motivated and goal-oriented. We are looking for a high-performing sales leader with strong agency relationships and a firm understanding of agency needs, problems and goals. Additionally this lead will work with our strategic tech partners to identify and maximize revenue opportunities. Tech partners may include The Trade Desk, Live Ramp, Snowflake & others.  The Agency & Partnerships Sales Director will create advocacy amongst Programmatic, Platform, Data, Commerce, Strategy and/or Media stakeholders to drive awareness and adoption of our suite of commerce solutions. In this role, you will arm agencies with knowledge, tools and opportunities to sell through unique identity resolution capabilities, programmatic purchase-based audiences, direct sales measurement and unique business insights to their clients. You must be adept at identifying and pursuing agency opportunities, understand the digital advertising ecosystem, leveraging data driven insights, and developing curated solutions that address client objectives. You are passionate about selling innovative solutions that make a significant and measurable impact on your customer’s bottom line.

Responsibilities

• Leverage your experience in digital media sales to exceed quarterly and annual revenue targets

• Develop an agency business plan including strategies and tactics to expand business and lock in MSAs/JBPs

• Generate a robust pipeline with a focus on national programmatic and retail media opportunities (Rippl) 

• Secure buy in of identity resolution tools across Big 5 and performance agencies (Bridg) 

• Develop partnerships with existing tech partners to maximize revenue opportunities

• Drive revenue growth via strategic alliances, education, client partnering and ideation 

• Uncover business problems and solve through our ability to deliver on performance and ROI

• Establish effective relationships and become a trusted advisor for stakeholders at all levels

• Seek out thought leadership opportunities to further establish yourself and Rippl/Bridg as industry experts

• Collaborate with cross-functional teams, taking a solutions-oriented approach

• Secure and disseminate agency market feedback to inform both GTM position and Product/Marketing/Leadership prioritization

Minimum Qualifications

• 5+ years of meeting and exceeding digital advertising revenue targets

• Experience buying and/or selling programmatic/commerce/retail media campaigns 

• Breaking and growing new business at both the agency and HoldCo level

• Strong network of agency buyers and influencers

• Experience selling across key verticals (CPG, Retail, Restaurant, Gas, Grocery)

• Comfortable with business and media performance metrics  

• Ability to influence decisions across all agency stakeholders through excellent listening, verbal/written communication and presentation skills

Preferred Qualifications

• Results oriented with a relentless focus on pipeline growth and revenue attainment

• A collaborator who can effectively partner across internal and external organizational teams 

• Organized and able to coordinate multiple resources, priorities, and deadlines

• A strategic thinker who focuses on longer-term issues and opportunities to grow partnerships

• Always seeking ways to engage and build your network, keeping a strong pulse on the industry

• Curious and passionate for any opportunity to prove the bottom-line profitability of advertising

Technical Environment

We primarily use macOS and Google Workspace (Docs, Sheets, Slides). While our preferred platform is macOS, we support both macOS and Windows. Familiarity with or willingness to work within this environment is required.

Core Values

Our shared values are the driving force behind everything we do. Across all roles, we are looking for teammates who embody these values:

• Customer and partner-first

• Act with urgency and focus

• Integrity with our partners and data

• Accountability even when challenged

• Empowerment over hierarchy

• Growth over comfort

Benefits and Perks

• Flexible paid time off plus company holidays 

• Medical, dental, and vision insurance begins on your first day

• 401(k) retirement plan with company match, plan also includes a student loan debt repayment option

• Employee Stock Purchase Plan

• Educational assistance for continuing education 

• Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more!) 

• Complementary Calm app subscriptions to support employee mental health

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As an equal opportunity employer, Cardlytics is committed to diversity, equity, and inclusion. Our people bring our products and organization to life, and every unique perspective makes us better. If you can do the job and you’re excited about growing with us as we scale our best-in-class advertising platform, we’d love to hear from you. If you need accommodation in the recruiting process due to a disability, please email [email protected] or inform your recruiter.