WHO WE ARE
VerticalScope (TSE: FORA) operates one of the 10 largest community platforms in the US. Our platform includes over 1,200 websites and 125 million monthly visitors. Our mission is to enable the world to share expertise and discover knowledge on subjects they love. We operate at the intersection of community, content, and commerce, and believe in the power of enthusiasts to inform and inspire.
THE ROLE
We’re seeking an entrepreneurial, go-getter Advertising Sales Executive with expertise in digital advertising, specifically user-generated content (UGC) campaigns and multimedia ads. You will generate revenue by promoting our advertising solutions, onboarding new clients, and driving effective ad campaigns.
With over one billion posts across various lifestyle websites in automotive, health, home, powersports, outdoor, and technology, we offer high-traffic advertising opportunities and an engaged audience to brands across Fortune 500 and small businesses. Our communities are discovery platforms for consumers and shoppers to read reviews, ask questions, and learn from highly engaged subject matter experts.
You will be the bridge to connect our vibrant and growing creators and users with the brands and products they know and love. Your territory will be nationwide and you will be responsible for forming relationships with key brands and agencies. The vertical of responsibility will cover enterprise or midmarket brands in automotive, health and wellness, home and DIY, insurance, tourism, or technology.
WHAT YOU’LL DO
• Establish a deep understanding of our unique value proposition to advertisers and build upon our current products and offerings
• Develop new business through valuable connections with clients, agencies, and partners
• Manage all facets of the sales cycle including prospecting, researching the marketplace, presenting, negotiating, and closing sales
• Represent our diverse portfolio of digital products and tailor solutions to meet advertisers’ needs
• Collaborate closely with our marketing, data, and editorial teams to develop and execute high-performing campaigns
• Stay ahead of industry trends to identify new opportunities and maintain a competitive edge
ABOUT YOU
• 7+ years of experience selling digital advertising or marketing
• Expert knowledge of social media, mobile apps, and digital and mobile marketing
• Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
• Proven success in driving sales with consultative selling
• An established network and the proven ability to determine and connect with the right high-level decision-makers and reach top-tier brands
• Results-oriented individual who strategically and creatively pursues business with energy and drive
• Self-motivated, passionate, and an enthusiastic, contributing team member, with the ability to work independently with management guidance and supervision
• Highly organized and strong attention to detail
• Exceptional communication skills, both written and oral
• Willingness and ability to travel up to four times a year to attend industry events across North America and team meetings in Detroit or Toronto
• Valid driver’s license and a reliable vehicle
• Cost negotiation skills and demonstrated ability to close business
• Experience managing a large and diverse portfolio of clients with varying sales cycleInterest and experience in multiple categories including Automotive, Powersports, Insurance, Outdoors, Health and Wellness, and Home / DIY
• Great team player with a desire to work in a fast-paced, entrepreneurial environment
LIFE AT VERTICALSCOPE
We believe that competitive benefits are an important investment in our people and culture. In addition to joining a passionate and collaborative team culture, your benefits and perks include:
Benefits:
- Full suite of health benefits (medical, dental, vision), including fertility options
- Retirement savings program and HSA/FSA programs
- Flexible working hours and unlimited vacation
- Parental leave top up pay
- Life insurance, long-term disability, AD&D
- Employee Stock Option Program (ESOP)
- Career development stipend
Perks:
- Employee referral bonus
- Employee discounts
- High-tech office space and remote work options
- Virtual social events
- Inclusive culture
EEO
Our company values diversity of thought and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We believe that a diverse team can bring different perspectives and approaches, and whose experiences reflect the full set of clients we seek to serve. As such, VerticalScope is committed to a diverse representation among our employees.
If you require disability-related accommodation during the application, recruitment, and interview process, please let us know and we will work with you to make all possible adjustments to suit your needs.
What We Do
VerticalScope is a technology company that has built and operates a cloud-based digital community platform for online enthusiast communities. Our social community and websites are vertically integrated roll-ups in high-consumer spending verticals. The resultant audience aggregation places many of our verticals within the Top 5 of ComScore Media Metrix for their respective category.
We leverage our deep in-house expertise in Search Engine Optimization (SEO), Internet marketing, and traffic acquisition to build highly targeted, successful online communities and websites. Our arsenal of tools includes a significant portfolio of irreplaceable, generic domain names we have acquired over the past decade. These domains drive organic type-in traffic to our web properties resulting in hundreds of thousands of enthusiasts arriving at our network every month by means of direct navigation.
Through targeted acquisitions and development, VerticalScope has built a portfolio of more than 1200+ websites with more than 25 million aggregate pages of content and more than 101 Million active users per month - and growing.
VerticalScope Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family or marital status, gender, gender identity, gender expression, sexual orientation or any other protected ground or social area according to Human Rights laws in Canada.
If you require disability related accommodation during the application, recruitment and interview process, please let us know and we will work with you to make all possible adjustments to suit your needs.
