Advertisement Monetization Manager

ABOUT CODEWAY

Codeway was founded in 2020 with a vision of turning strong ideas into sector-leading mobile products.

Today, Codeway is a thriving tech company with multiple sector-leading apps, and is home to 255+ bright & curious minds in Istanbul, Turkey.

We create mobile applications that millions of users love. We curate bold ideas and transform them into fast-growing products - from concept, through development, up to global market expansion. Our products have reached over 250 million users across 160 countries in six continents- and we’re just getting started.

If you’re passionate about mobile apps and want to be part of a long-term project, join us and let's build the future together.

POSITION

As an Advertisement Monetization Manager at Codeway, you will be responsible for optimizing and scaling our in-app advertising strategies to maximize revenue across our portfolio of mobile apps. This role requires a keen understanding of user behavior, advertising ecosystems, and industry trends to develop and execute effective monetization tactics.

You will work closely with cross-functional teams, including Product, BI, Marketing and Development, to drive our business growth through strategic ad implementations.

WHAT YOU’LL BE DOING?

· Monitor the performance of ad campaigns, analyze key metrics, and continuously test and iterate to maximize profitability.

· Plan and execute in-app monetization strategies, ensuring alignment with company business objectives and user needs.

· Optimize ad placements and ad waterfalls using mediation platforms to maximize revenue and improve user engagement across multiple projects.

· Conduct A/B testing of new ad formats and placements, evaluating outcomes to inform future strategies and optimize user experience.

· Build and maintain strong relationships with strategic advertising partners and ad network contacts.

· Collaborate with product, BI, and development teams to ensure that monetization strategies align with overall business and product goals.

· Stay informed about industry trends, best practices, and emerging tools to keep our monetization strategies competitive and effective.

WHAT YOU’LL BRING?

· Strong analytical skills, with the ability to interpret data and derive actionable insights for revenue optimization.

· Proven experience in managing in-app advertising strategies, with a focus on hybrid waterfall optimization and performance analysis.

· Excellent communication and collaboration skills, capable of influencing and working closely with cross-functional teams.

· Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.

· University degree in business, marketing, analytics, or a related field.

· 3+ years of experience in an advertising monetization role or a related field within the mobile app industry.

· Experience working with ad mediation platforms and managing ad waterfalls across multiple products.

· A proactive approach to identifying and implementing new opportunities for ad revenue growth.

· Interest in mobile app trends and a passion for maximizing user engagement and revenue through creative strategies.

WHAT’S IN IT FOR YOU?

· Great Place to Work. As our top team member, you'll be a part of a fast-growing startup and have the privilege to enjoy our accredited “BEST WORKPLACES” environment, ranked first among all workplaces.

· A Competitive Compensation Package. Long story short, we take care of you.

· A meal compensation that is actually enough for a decent & nutritious lunch, we’re not following the industry standard.

· Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.

· Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet. 

· Cool tech stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.

· Sport activities support. We care about your physical wellbeing and support your gym membership.

· Learning never ends! Training budget to help you grow in your role, gain new skills, and learn new things!

· Udemy Free Pass. An unlimited Udemy subscription.

· Flexible schedule & unlimited vacations. This isn’t a “clock in, clock out” company. We care about your productivity, not tracking every minute you’re on site. It’s up to you to always be responsible with your work, no matter where you are or what schedule you’re keeping.

· English course support. Be more global and perform best at your work.

· Comprehensive well-being support. Through our partnership with Meditopia, we now offer free psychological counseling, along with additional services like dietitian, personal trainer, parenting consultant, physiotherapist, child & adolescent therapist, and face-to-face counseling for employees in Istanbul.

· A Top-Notch Office. Located at the heart of Istanbul, right next to Levent Metro Station at Ferko Signature.

· Codebrew. Yes, you’ve heard it right: We love coffee so much that we’ve built our own coffee shop inside our office, where we also provide healthy snacks at certain hours.

· Free breakfast. At Codebrew - every morning at 9:30 AM.

· No Dress Code. Dress as you like.

· Happy hours every Friday. Every. Single. Friday. When it’s 5 PM: Screens off, party on! (Check out Codeway on Instagram)

· Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.

· Gaming area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.

· Software support. Subscription to any software you might need to perform at your best.

· Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation.

· Parent Support. Becoming a parent is a big moment, and Codeway celebrates it with you. We offer a one-time grant to support our new parents.

· Massage Room. When you need a moment to recharge and unwind, our massage chair room will be ready to offer you a relaxing break.

THE RECRUITING PROCESS

We are committed to keeping our recruitment process short and transparent. Here’s how it looks like: 

1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.

2. Case Study: We might send you a task to solve.

3. Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.

4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.

5. Reference Check: We will contact your references to gain insights into your past experiences and work ethic.

6. Welcome Aboard! You are now a part of the team.

Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the "Candidate Information Notice" page at https://www.codeway.co. Codeway processes the personal data of job applicants in accordance with relevant legislation. "Privacy Notice for Employee Candidate" summarizes the data processing procedures during the application process.

Bu ilan sebebiyle yapacağınız başvurular aracılığıyla toplanacak kişisel verileriniz veri sorumlusu Codeway tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (“KVKK”) ve ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla otomatik yollarla işlenecektir. Detaylı bilgiye https://www.codeway.co adresindeki "Aday Aydınlatma Metnimizin"  sayfasından ulaşabilirsiniz. Codeway, iş başvurusu yapan adayların kişisel verilerini, ilgili mevzuat çerçevesinde işlemektedir. "Çalışan Adayı İçin Gizlilik Bildirimi"başvuru sürecindeki veri işleme süreçlerini özetler.