About Your Role
The Account Strategist acts as an internal sales representative responsible for the conceiving, managing and executing online marketing initiatives and management of all advertising programs and associated revenue pre- and post-sale. This includes media plan creation, campaign implementation, optimization, reporting, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues.
About Your Contributions
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Respond to RFPs, develop media plans in line with strategic marketing goals.
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Execute and implement advertising campaigns to ensure delivery and performance. Includes taking a leadership role to coordinate efforts between other cross-functional teams as necessary to implement custom elements. Position interfaces with Ad Product and Creative.
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Embody white glove service to our clients and serve as the internal and external point of contact for execution, particularly in post-sale
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Work with Ad Operations to ensure clients’ ads are trafficked, monitored, and optimized. Partner closely with Revenue Operations to ensure the highest level of campaign performance is being achieved and clients’ KPIs and campaign objectives are at minimum being met.
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Maximize campaign performance and company revenue by coordinating reports to further increase success rate and renew/grow current business.
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Update contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue.
About You
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4-year degree required; marketing or business degree preferred. Additional digital marketing or sales experience may substitute for education on a year-for-year basis.
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Minimum of 2 years of marketing, sales and/or account management experience; including one year of digital advertising experience. Project management experience is a plus.
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Possess excellent organizational, interpersonal, and influential written and verbal communication skills. Ability to quickly form relationships usually by telephone or email.
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Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing program requirements, milestones, and keeping people and projects moving on schedule.
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High attention to detail. Strong analytical, quantitative and strategic problem solving. Excellent grammar, spelling and proofreading skills.
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Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external).
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High degree of proficiency in MS Office products. Ability to use databases. Excellent working knowledge of Excel, Word, PowerPoint, and the Internet.
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Demonstrated ability to quickly build positive team relationships.
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Be able to think strategically and act tactically.
Top Skills
What the Team is Saying
What We Do
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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Dotdash Meredith Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
