Account Strategist (Hybrid)

Who We Are:
L2TMedia is a premiere Digital Marketing Company focused on the automotive industry. We love car dealers and know how to help them succeed with our line of products that includes Paid Search, SEO, Display Advertising, Video Advertising, Social Media Impact, Paid Social and Reputation Management. With this robust suite of digital products, L2TMedia has helped meet the changing needs of auto dealerships by providing innovation, insights and results-oriented solutions.
Our office in Evanston, IL is conveniently located between the Metra and CTA and within walking distance to local shops and restaurants. We offer an environment of growth from within, constant collaboration and ongoing training to bring you to the next level.
Job Summary:
The Account Strategist is the primary day-to-day contact for a portfolio of automotive dealerships. Through frequent and proactive contact with customers and L2Tmedia’s outside sales reps the Account Strategist will report on campaign updates and ensure that monthly ad changes are completed in a timely manner. The Account Strategist will also complete monthly audits to ensure that campaign performance is strong. The AS will have a strong understanding of L2T’s suite of products and maximum customer value and satisfaction.
Responsibilities:
 

• Build and maintain excellent relationships with L2Tmedia’s outside sales reps as well as clients, with the goal of helping to retain the customer
• Be the liaison between the client and the internal product delivery teams to make account changes and ensure monthly updates are completed
• Identify decreases in customer KPI’s and proactively alert product delivery team to help customers achieve their business goals.
• Assist Management and Sales Team with reports, correspondence, procedures, directives, training materials
• Manage a large client load with extreme attention to detail
• Be proactive in identifying and organizing new opportunities to ensure L2TMedia is always moving forward.
• Delegate tasks to appropriate departments
• Read and apply all SOPs for department to ensure processes are followed
• Keep abreast of digital media and automotive trends
• Ability to communicate clearly and effectively with outside sales and internal departments
• Manage high volume of daily tasks and prioritize based on deadlines with the ability to re-prioritize based on urgent matters
• Ensure all tasks are completed on deadline and communicate to the appropriate party
• Perform monthly internal account reviews of assigned client list to ensure client KPIs are met
• Escalate critical issues to manager
• Understanding automotive competitive landscape across the market (Tier I, II, III); how customers generate revenue, what is important to clients

Education Requirement:
 

• BA/BS in job field concentration or with 1-2 years of related experience

Required Skills
 

• Strong computer skills (Word, Excel, PowerPoint, Outlook)
• CRM experience/ Salesforce Experience preferred

• Familiarity with Digital Media platforms (Google Ads, Microsoft Ad, Facebook, YouTube, Google Analytics)
• Ability to translate technical aspects to customer facing business language

• Proven track record of flawless execution, attention to detail and quality assurance
• Keeping up with industry trends (read monthly automotive and digital related publications)
• Ability to learn processes and software programs
• Internal small group presentation skills; ability to write materials, present information and field questions with confidence
• Exemplary Communication (clarity, tone and convey information in an organized, efficient manner that is suitable for the audience; both written and verbal
• Customer-centric; conveys strong commitment to think with the customer in mind and eager to increase understanding of auto landscape
• Attention to detail and commitment to producing quality work as an individual contributor and team member
• Problem-solving, both independent and group
• Critical thinker; ability to anticipate needs and impact of decisions
• Self-motivated and team player
• Driven to hit deadlines and efficient time management skills
• Ability to develop relationships built on trust and mutual respect
• Time Management; ability to juggle numerous responsibilities while prioritizing work to ensure all deadlines are met.
• Can execute tasks independently but recognizes when to seek help to avoid inefficiencies or errors
• Contributor to bigger team picture (understands how their role impacts overall company goals and makes a contribution to their goals for overall company success).
• Proposes optimal solutions to business problems and escalates critical issues
• Relevant collegiate exposure
• 1-2 years of experience in the business or communications fields

Preferred Skills

• Sales experience preferred
• 1-2 years of Digital media/ automotive industry experience