Account Manager - CPG

Posted 12 Days Ago
Be an Early Applicant
United States of America
3-5 Years Experience
eCommerce • Retail • Sales
The Role
Account Manager at Meijer responsible for developing, executing, and optimizing marketing campaigns across digital and in-store channels to drive vendor revenue and business growth goals. Collaborates with data & analytics partners and works on the e-commerce search ecosystem. Manages category account revenue pipeline, forecasts media placements, and presents strategic recommendations to buyers and vendors.
Summary Generated by Built In

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

 

Meijer Rewards

  • Weekly pay

  • Scheduling flexibility

  • Paid parental leave

  • Paid education assistance

  • Team member discount

  • Development programs for advancement and career growth

 

Please review the job profile below and apply today!

The Account Manager has direct responsibility over a segment of business and is accountable to develop, execute and optimize holistic, integrated marketing campaigns across digital and in store channels using platforms that drive specific business objectives and vendor revenue.

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What You'll be Doing:

  • Own the revenue targets for the specific business and is held accountable to driving vendor revenue and category business results, while also contributing to overall business growth goals.
  • Accurately and effectively manage the specific category account revenue pipeline in order to prioritize business opportunities and resources. 
  • Collaborate with data & analytics partners to measure the impact of Performance Marketing solutions on the business and specific brands. 
  • Work cross-functionally on the e-commerce search ecosystem from platform and fundamentals to data, insights and reporting.
  • Work with media planning systems and tools such as: Adobe, Google, Criteo and experience executing campaigns across both traditional and emerging media platforms such as email, onsite and offsite display, CTV/OTV, Meta, Pinterest, etc. Create and deliver consultative presentations using industry knowledge, market trends, and expertise in Meijer Media Performance Marketing solutions. 
  • Act as the key contact for annual planning for specific accounts to program level strategies.
  • Forecast and secure media placements where needed, building the media recommendations and insights based on media campaign performance.
  • Responsible for category specific campaign set-up and analysis: execution, testing, delivery, QA, reporting, and analysis.
  • Authorship and inputs for vendor brand campaign proposals as it relates to search marketing, digital on site, social, programmatic off-site, or in store marketing activities.
  • Present strategic recommendations based on the business and vendor brand key objectives to buyers and vendors, through compelling and effective guidance on specific media tactics and creative inputs.

What You Bring with You (Qualifications):

  • 4-5 years of previous marketing, media or sales experience in the retail industry preferred.
  • Has strong initiative to drive business results.
  • Has exceptional attention to detail, organizational and analytical skills.
  • Utilize strong communication skills with the ability to articulate complex concepts fluidly and cross functionally.
  • Requires the need to understand upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics.
  • Strong written and verbal communication skills, presentation skills along with cross company and partner collaboration skills. Ability to be clear, concise, and effective in communication.
  • Requires the ability to advise partners on best practices and areas of opportunity.
  • Resourceful in maneuvering through a large company while working in a nimble and fast paced environment – ability to adapt and thrive in any business situation.
  • Understand and thrive in a fast-paced media environment.
  • Work effectively and achieve results across internal functional areas and external parties in ambiguous situations.
  • Minimum Bachelor’s degree required.
The Company
Grand Rapids, Michigan
26,032 Employees
On-site Workplace
Year Founded: 1934

What We Do

It takes guts to start a business during the Great Depression. And it takes vision to keep it going. Our founder, Hendrik Meijer, opened Thrifty Acres in 1934. Almost thirty years later, his son, Fred, pioneered the world’s first ever supercenter – setting the table for who we are today: a multi-billion-dollar household name in retail.

Of course, we’re not done. Not by a long shot. We recently launched the nation’s largest grocery home-delivery service – reinventing the business of grocery shopping … again.
A lot has changed over the years, except for one thing; we’re still family owned. And that sense of family runs deep in everything we do. It’s the difference between selling a product and serving a community, and it’s the reason we’ve given back over $30 million to local food pantries in the last ten years.

So, if you appreciate the pioneering spirit of Meijer, we’d like to connect with you. Because the bigger our family, the better

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