Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.
ALLIED GLOBAL MARKETING is seeking a full-time Account Executive for Multicultural Marketing.
Public Relations Responsibilities:
- Cultivate relationships with film critics, columnists, feature writers, bloggers, editors, television/radio hosts, producers, and reporters to assist with securing film features and reviews
- Manage local celebrity interviews, press tours, and publicity stunts \
- Develop publicity angles and monitor hits to ensure extensive media coverage
- Create social media initiatives that complement campaigns and drive awareness online
Marketing & Promotional Responsibilities:
- Negotiate trade with television, radio, print, and online partners for coverage
- Organize local events, screenings, and costume character tours to create buzz
- Develop promotions with retailers to reach target demographics
- Manage grassroots and word-of-mouth activity at high traffic festivals and events
- Compile reports with photos, promotional ads, and collateral for clients on a weekly basis
- Research and develop relationships with new promotional partners in various mediums
General Responsibilities include:
- Develop strong client relationships and always meet client deadlines and exceed expectations
Qualifications:
- At least 2 years of experience in multicultural marketing, publicity, and/or promotions field with a specialization in US Hispanic National and Regional Media outlets as well as General Market.
- Candidate MUST be Bilingual in English and Spanish
- Bachelor’s degree in marketing, communications, or public relations preferred
- Incredibly strong organizational skills with precise detail in prioritizing multiple projects
- Stellar written and verbal communications skills to effectively influence the press, promo partners, general public audience, and all levels of internal staff
- Strong creative thinker
- Pitching ability; comfort and confidence to interface with high-level clients
Details:
- Location: While this role is remote, we are prioritizing candidates that reside in the Los Angeles area for event coverage.
- Salary: The salary range for this full-time position is $55,000-$60,000 annually.
- Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flex PTO). We also offer 10 company paid holidays.
PLEASE NOTE: SEND WRITING SAMPLES (RECENT PRESS RELEASE)
Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
What We Do
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
