The Account Executive plays a key role in supporting the execution of paid media and marketing programs across a variety of industry segments. This individual will be responsible for media asset trafficking, campaign coordination, performance monitoring and client communication. With a strong attention to detail and a proactive mindset, the Account Executive will help ensure seamless execution of paid media and marketing strategies that drive measurable results.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Support the day-to-day management of paid media and marketing programs, ensuring campaigns are executed accurately and efficiently.
- Traffic media assets across various platforms, working closely with internal teams and external partners to meet deadlines.
- Monitor campaign performance including report generation and insight development.
- Maintain a thorough understanding of media platforms, including paid social, display, programmatic and search.
- Collaborate with media planners and strategists to ensure proper tracking, implementation, and execution of media buys.
- Assist in budget tracking and media reconciliation, ensuring accurate billing and pacing.
- Communicate professionally with clients, including timely updates on media campaign performance.
- Stay informed on industry trends, platform updates, and best practices to enhance paid media strategies.
- Support new business efforts by compiling competitive research and assisting with paid media recommendations.
REQUIRED EXPERIENCE, SKILLS & CHARACTERISTICS
- 1-3 years of experience in media planning, paid media execution, or digital advertising, preferably in an agency setting.
- Familiarity with paid media platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic platforms.
- Strong organizational skills and attention to detail, with the ability to manage multiple campaigns and deadlines.
- Excellent communication skills, with the ability to explain media performance and strategy to clients and internal teams.
- Proficiency in data analysis and reporting, with experience using analytics tools to track campaign success.
- Collaborative mindset with a willingness to learn and contribute to a fast-paced, team-oriented environment.
- BA/BS in marketing, advertising, communications, or a related field.
- 10% travel may be required.
To apply, please submit your cover letter and resume for this position.
Fahlgren Mortine is an Equal Opportunity Employer.
- Must be authorized to work in the U.S. without the need for visa sponsorship.
Top Skills
What We Do
Fahlgren Mortine is an integrated communications company that helps brands communicate in ways that are precise and meaningful. Since our founding in 1962, we’ve helped our clients get to precisely what matters by using a powerful combination of data, design and creativity to develop and communicate meaningful stories.
We start by getting to the heart of what matters most. Then, with the perfect balance of imagination and reason, we create strategic, integrated solutions designed to deliver measurable results. Our work is local, regional and national in scope and includes B2B, consumer, travel and tourism, education and healthcare practice areas.
Headquartered in Columbus, Ohio, Fahlgren Mortine Fahlgren Mortine has been recognized locally, regionally and nationally as a Best Place to Work by PRNEWS, PRovoke, Columbus CEO, Columbus Young Professional’s Club and Ohio Business Magazine, among others. Learn more at fahlgrenmortine.com.
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