Account Executive, Creator Marketing

This role is open to be based from: Los Angeles, CA, San Francisco, CA, Seattle, WA, Portland, OR

As an Account Executive, Creator Marketing, you will be responsible for supporting day-to-day execution of small and mid-sized creator programs. You will work with a team of experts on creator sourcing, program development, and program execution of cross-platform creator brand integrations. You will support specialized areas of expertise, including digital, social, creative, and paid media.

Responsibilities

• Identify, vet and manage creator partnerships from proposal to management and reporting through final invoice payment
• Assist in campaign execution from start to finish including creator identification, outreach and negotiation, management of deliverables, campaign reporting
• Lead executional tactics for offline / online activations with influencers
• Actively source opportunities for creator programming with existing clients and provide strategic recommendations on how influencers can amplify current and future initiatives
• Understands and participates in agency billing and invoicing procedures; records and submits time, expenses and POs to the right project codes on a timely basis
• Collaborate with a diverse team of varied specialists from account leads and planners to art directors and copywriters to analysts and earned-paid-and-social strategists
• Demonstrate an interest and expertise of trends (social, digital, tech, cultural) and relative best practices across organic and branded content
• Demonstrate a collaborative, hard-working, team spirit focused on serving the practice and the needs of the client
• Contribute to program recaps and reporting
• Ability to support all creator contracts, payments and POs
• Experience in or passion for thrifting/fashion industry a plus

Requirements

• Minimum of one to two years of relevant experience working directly with creators, in creator marketing, talent management and/or at a comparable agency
• BS/BA in related discipline
• Passionate about the role creators can play in an integrated marketing plan
• Proven understanding of creator marketing
• Ability to engage and execute multiple small and mid-sized influencer projects
• Ability to execute all steps of the influencer programming process (i.e. identifying creators, vetting creators, drafting offer letters, review process, program execution and wrap reports), in addition to an understanding of what steps lead to the next

Preferred Knowledge and Skills

• Strong writing skills, as well as the ability to interact with internal teams professionally and maintain relationships with creators, agents and managers
• Experience working with multiple tiers of creators and supporting programs across multiple digital channels
• Knowledge of best practices for all top social media platforms and FTC guidelines
• A track record of working closely with team leads to analyze creative briefs and drive influencer partnership negotiations using language that bridges the gap between brand goals and creators requirements
• Basic understanding of metrics, ability to gather/build metrics decks, and basic knowledge of additional measurement tactics to demonstrate success of programming
• Knows how to collaborate with an integrated team with varied skillsets and demonstrates an entrepreneurial spirit
• Thrives in a fast-paced work environment with the ability to work effectively across a specific set of accounts.
• Demonstrate strong interpersonal, organizational and communication skills
• Identify and plan against KPIs and goals for each campaign
• Drive effective communications with internal teams and managers; communication should demonstrate forward-thinking program needs
• Able to perform well under pressure by efficiently prioritizing tasks and completing multiple items under deadline
• Proficient at keeping a pulse on culture and what is relevant and sharing that information with internal teams
• Exhibit strong understanding of creator marketing, digital and social media platforms, trends, and measurement approaches

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Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.