Account Director (12-Month Maternity Cover) - Internal Applicants Only

Internal Applicants Only
This position is open exclusively to current employees of The Marketing Practice. External applicants will not be considered. If you're not currently part of our team, we encourage you to explore other opportunities by visiting our for a full list of open roles.

Application Deadline: Applications will be accepted through 24 April 2025 (end of day).

What we are looking for:

We’re looking for an experienced Account Director, with a passion for marketing. This role is critical to the success and health of client relationships. You’ll be responsible for leading one or more client accounts within a team, driving excellence across client management, team management and delivery. Across your accounts you’ll build strong relationships with your clients, providing advice on marketing strategy, recommending marketing solutions to specific business challenges. Under your direction, TMP will deliver head-turning. results driven, campaigns for your accounts. In this role, you’ll be expected to own an annual revenue target of £1 mil+, and be accountable for the overall health and success of your account/s, including account profitably, client satisfaction and growth. At TMP you will continually develop your knowledge across marketing, your clients’ business and their industry, helping to match client challenges to TMP solutions and services. 

What you will do:

Client leadership

• Direct and support teams to manage clients effectively in line with their needs.  
• Build and maintain client relationships at Manager and Director level.  
• Guide clients on their marketing strategy, helping to match their challenges to solutions offered by TMP that will meet their objectives.  
• Help to advise on the appropriate investment needed to achieve client goals.  
• Communicate the results/impacts of our work to help secure on-going funding for future projects and campaigns.  
• Act as a trusted advisor and expert on your client’s business.  
• Challenge and improve briefs.  
• Co-ordinate and deliver compelling quarterly business reviews (QBRs) to provide insight, inspiration, and recommendations for future work.  

Account leadership

• Represent your client’s business, brand, strategy and objectives within our internal team, ensuring they have the context they need to succeed.
• Together with a delivery lead, oversee a team to plan and deliver multiple marketing programs, ensuring you have the right roles in place to deliver the work across your account/s.
• Working hand in hand with the project delivery lead, align strategy and delivery to drive excellence across your accounts.
• Maintain a focus on campaign results to measure success and outcomes of campaign activities.
• Review and critique strategic, conceptual, and content outputs from the team to ensure they meet the brief and overall strategy.

Commercial management

• Responsible for converting opportunities that will both be fit for the client’s budget and be profitable for TMP.  
• Responsible for Scopes of Work across your account that meet the brief and effectively manage expectations and potential risks.  
• Responsible for timely and accurate revenue forecasts across your account/s, working with delivery teams to ensure individual programs are on track.  
• Resolve blockers or issues that may stand in the way of your account/s being profitable.  
• Give Input into growth targets and commercial reviews. 
• Manage investments into client development activity, appropriate to the scale of the opportunity.  

Marketing strategy

• Develop a deep understanding of your client’s business, industry and the work, using this insight to inform all aspects of your oversight of your account/s. 
• Provide recommendations for marketing solutions that deliver on the business objectives of your clients. 
• Use your deep understanding of the services TMP offers to add value to your accounts. 
• Capture what’s working across your account/s, sharing what success looks like across your account team. 

Business development

• Develop account plans and growth strategies, driving a team into action around them.  
• Spot and convert new opportunities.  
• Expand client contacts and advocates. 
• Nurture alumni. 
• Support on pitches and RFPs.

Mentorship and line management

• Share and champion best practice account management.  
• Share and champion best practice account management.  
• Develop the skills of team members through on-the-job coaching, support and guidance. 
• Create a positive team environment. 
• Provide ongoing feedback and coaching to support career development.  
• Contribute and develop individual development plans, regularly reviewing and providing feedback on career progression goals for individual team members.  
• Successfully onboard and train new hires onto the team.  
• Manage, inspire, and motivate direct reports. 

Who you are:

• A desire to excel in a marketing career. 
• Confident and inclusive leader to clients and internal teams.  
• A strong marketing thinker.  
• Positive, resilient attitude, proactive in all things.    
• Ready to challenge thinking to get the best outcomes for clients.   
• Able to see the bigger picture, whilst also appreciating the details.  
• Highly developed relationship management skills, brilliant at communicating and influencing.    
• Able to learn quickly, interrogate and assimilate complex information.    
• Able to problem solve issues presented by team members whilst remaining open to new ideas. 

What you will need:

• Strong, demonstrable experience working in marketing ideally agency side, ideally in a B2B environment with proven track record for adding value back to the client.  
• Experience in managing key/senior client and partner relationships and comfortable communicating both internally and externally.    
• Experience of directing marketing programs based on client/business objectives, and of recommending marketing solutions to business challenges.    
• Proficient with IT including Word, Excel, PowerPoint and Outlook and project management tools.   
• Experience of account management tools and processes. 
• Experience of commercial management.  

• Generous holiday allowance (Plentiful PTO)

• Shutdown between Christmas and New Year

• Private healthcare and dental insurance
• Group income protection
• Salary sacrifice pension scheme
• Access to well-being coaching or counselling sessions once a week
• Financial health support
• Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Social committee events. We have monthly social events including everything from game nights and bowling to kayaking, and pumpkin carving.
• Use our portal to access discounts and cashback at plenty of retailers. You can also sign up for our cycle-to-work scheme.
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.

Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown some individuals are less likely to apply for jobs unless they meet every single qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.