ABM Strategist

COMPANY OVERVIEW

ThreatLocker® is a leader in endpoint protection technologies, providing enterprise-level cybersecurity tools to improve the security of servers and endpoints. The ThreatLocker® platform with Application Allowlisting, Ringfencing™, Storage Control, Elevation Control, Endpoint Network Control, Configuration Management, and Operational Alert solutions are leading the cybersecurity market toward a more secure approach of blocking the exploits of application vulnerabilities.

Position Overview  
As an ABM Strategist, you will be responsible for developing and executing targeted marketing strategies aimed at high-value accounts. You will work closely with sales, marketing, and product teams to create personalized and impactful campaigns that engage decision-makers in key industries. A strong understanding of the cybersecurity landscape is a major plus, but a keen ability to execute sharp, direct targeting strategies is essential for success in this role. 

Key Responsibilities: 

• Account Targeting & Strategy Development: 

• Develop and execute account-based marketing strategies for high-value target accounts, ensuring alignment with sales and company objectives. 

• Identify and research key accounts to understand their needs, challenges, and decision-making processes. 

• Leverage data and insights to create personalized marketing content and campaigns that speak directly to the needs of individual accounts. 

• Campaign Execution & Optimization: 

• Plan and implement multi-channel ABM campaigns (email, social, events, direct mail, etc.) with a focus on driving engagement and pipeline growth. 

• Continuously optimize campaigns to ensure maximum ROI, analyzing metrics such as engagement, conversion rates, and deal progression. 

• Collaboration & Communication: 

• Work closely with sales teams to ensure smooth alignment on account outreach and messaging. 

• Partner with content and design teams to create customized materials (case studies, whitepapers, etc.) tailored to specific accounts. 

• Relationship Building & Nurturing: 

• Develop and maintain strong relationships with key stakeholders within target accounts, including decision-makers and influencers. 

• Drive engagement with strategic accounts through ongoing communications and personalized touchpoints. 

• Reporting & Analytics: 

• Track, analyze, and report on the success of ABM initiatives, using data to inform future strategies and continuously refine targeting efforts.  

Requirements: 

• Proven experience in Account-Based Marketing (ABM), ideally with a focus on B2B or cybersecurity industries. 

• Strong understanding of the sales cycle and ability to collaborate effectively with sales teams. 

• Experience in using ABM tools (e.g., 6sense, Influ2, Dealfront, Bombora, etc..CRM platforms (Salesforce, HubSpot, etc.). 

• Excellent project management skills with the ability to manage multiple initiatives simultaneously. 

• Ability to think strategically and execute tactics that deliver measurable results. 

• Strong written and verbal communication skills; ability to craft compelling messages tailored to specific accounts. 

• Cybersecurity knowledge is a plus but not a requirement. An interest in learning more about the cybersecurity space will be essential. 

WORKING CONDITIONS

The duties described below are representative of those encountered while performing the essential functions of this position. If necessary, reasonable accommodation may be requested and will be evaluated for its relationship to the essential functions that must be performed.

• Job will generally be performed in an office environment but may require travel to visit company offices and/or property locations.
• While performing duties of this job, would occasionally require to stand, walk, sit, reach with hands and arms, climb or balance, stoop or kneel, talk and hear, and use fingers and hands to feel objects and tools.
• Must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, depth perceptions, and the ability to adjust focus.