ABOUT TORCH
Torch is a leadership coaching platform that combines exceptional coaches, deep context, and impactful insights to help organizations thrive through change. We exist to empower a new generation of leaders who can evolve as fast as the world around them. Through contextual coaching, we help leaders develop fundamental capacities like adaptability, strategic thinking, and emotional intelligence—while ensuring every coaching conversation connects directly to organizational needs.
Under new marketing leadership, we are transforming our go-to-market approach, with Account Based Marketing being a key pillar of our FY26 strategy.
ROLE OVERVIEW
We're seeking an experienced ABM Manager to develop and execute our account-based marketing strategy on a contract basis. This role will be instrumental in driving our enterprise expansion, working directly with our CMO, CRO, and their teams to create and implement targeted campaigns for key accounts.
KEY RESPONSIBILITIES
Strategy Development & Planning
- Design and implement comprehensive ABM strategy for target accounts
- Develop account selection methodology, tiering criteria, and key monitoring signals in partnership with sales
- Create channel strategy and tactical marketing approaches
- Integrate ABM initiatives with existing marketing programs
Program Execution
- Lead account research and insights gathering with SDR team
- Design and orchestrate multi-channel ABM campaigns
- Develop custom content strategy and execution
- Develop and optimize sales outreach sequences for different customer segments
- Develop and maintain sales pitch decks and talking points
- Plan and oversee virtual events and webinars
- Plan and oversee executive event strategy, including (Quarterly salon-style dinner series across US locations, Executive coach-led discussions, Vendor sourcing and management)
- Execute campaigns using our marketing technology stack
- Coordinate with existing agency partners for content, creative, and paid media
Required Experience
- Proven track record in B2B ABM strategy and execution
- Experience targeting enterprise buyers including:
- CHROs and L&D leaders
- Functional leaders across departments (Sales, Product, Marketing, etc.)
- Experience with Marketo and Salesforce
- Strong project management capabilities
- Experience designing and managing executive-level event programs
- Demonstrated success coordinating with multiple agency partners
- Ability to travel quarterly for executive events across US and for Torch company retreats
Preferred Qualifications
- Experience in leadership development, coaching, HR tech, or related B2B industries
- Experience with: Intent data platforms (e.g., Bombora), Sales engagement platforms (e.g., Salesloft), LinkedIn Advertising, Google Ads
Working Environment
- Remote position with quarterly travel for events
- Contract role, up to 40 hours per week (with potential for transition to Full Time employment)
- Direct collaboration with CMO, CRO, and their teams, reporting to CMO
Torch provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Top Skills
What We Do
We are coaches, psychologists, entrepreneurs, and people managers who have seen firsthand the impact of thoughtful leadership. We’ve also seen the chaos that results from ill-equipped leaders at the helm.
This is why we exist – to build better leaders.
Torch's flexible platform combines both humans and technology to deliver digital learning and leadership development in a holistic way. We believe that business growth comes from personal growth.
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