Shaping the Conversation

“Inclusion is something that you can smell in the air here,” according to Associate Creative Director Diego Almanza Barrera. Here, employees live and breathe inclusion, empowered by a culture that celebrates the uniqueness of every individual. Barrera and the rest of Snap’s employees have the opportunity to share their ideas — and actually see them in action. Whether they’re crafting an impactful campaign or finding new ways to drive diversity internally, everyone plays a part. At Snap, every small step toward equity matters. That’s why every team member, regardless of their role or background, is always encouraged to contribute to the conversation — and shape it in a way that resonates with them and the rest of the world.

At a glance

01

Inspiring Empathy

Storytelling is seen as a tool for fostering empathy in others.


02

Infusing Inclusion Into Everything

By incorporating a DEI lens across every project, we aim to transform the industry.


03

Equity as an Imperative

We treat equity like any other business imperative, using data to drive its growth.


04

Striving for More

We have big goals for 2025, such as increasing the number of women in tech roles to 25%.


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