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The Senior Paid Media Buyer will develop data-driven media strategies to support a health and technology client, managing programmatic campaigns across various platforms. Responsibilities include media planning, campaign execution, performance analysis, budget tracking, and collaboration with internal teams and partners to optimize campaign effectiveness.
The Experimental Paid Media Analyst will lead creative performance analysis and testing across paid social media platforms to enhance campaign outcomes. Responsibilities include designing A/B and multivariate tests, interpreting performance metrics, collaborating with creative and media teams, and reporting on effectiveness.