The Digital Marketing Specialist will develop and manage paid media campaigns to improve customer acquisition and retention. Responsibilities include analyzing performance data, optimizing campaigns, collaborating with creative teams, and staying updated on digital trends. The role involves hands-on data handling and requires a proactive approach to problem-solving.

The Retention Marketing Manager will lead and execute marketing strategies aimed at improving customer retention and loyalty through email, SMS, and other channels. Responsibilities include developing data-driven campaigns, analyzing performance metrics, managing direct mail and behavioral marketing automation, and collaborating with cross-functional teams to enhance customer engagement and experience.