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Zimmerman’s department may be small, but it impacts how people engage with the Illinois Lottery every day through marketing materials, events, sports partnerships and paid media efforts. For a team that receives one of the largest budgets at the company, there’s a fair amount of pressure. Zimmerman, a self-described “analytical person by nature,” said Allwyn’s return on investment remains top of her mind.
Marisa Zimmerman
Chief Revenue Officer
As we continue to leverage Allwyn’s extensive data platform and our measurable media campaign results, my team will have even more actionable insights to drive our campaign spend.
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