When it comes to building a great employer brand, getting the ball rolling can often be the greatest challenge. Maybe you’re just getting started and staring at a blank canvas, or perhaps your employer brand is established but in need of a facelift. Either way, a little inspiration can be just what it takes to get you headed in the right direction.
We’ve gathered dozens of real-world employer branding examples from tech companies nailing the art through three different channels — the tried-and-true careers page, culture blogs and social media. We’ve also included a few thoughts as to why we consider these to be stellar examples and what you can learn from them.
Boost your employer brand to the most targeted, most engaged and highest quality tech audience.
Employer Branding With Career Pages
Your website will be the first stop for the majority of job seekers interested in your open positions. Make sure it meets their expectations with a careers page that provides the information and personality they’re looking for.
Why It’s an Example of Successful Employer Branding
It highlights employees’ stories. PatientPoint offers patient engagement software and a point of service platform designed to improve doctor-patient interactions. Its talent brand campaign, PatientPoint of View, works to showcase individual employee stories and transform teammates into brand ambassadors.
It’s not just a website. According to the company, this multi-channel approach has increased both the quantity and the quality of job applications. The PatientPoint of View campaign included a website launch, internal communications, social media engagement, a video series and enhanced job descriptions. The company says the campaign has increased both the quantity and the quality of job applications. PatientPoint told Built In that results from the campaign include a 77 percent increase in job views, a 157 percent increase in clicks to apply and a 327 percent increase in employee brand-related social media interactions.
Why It’s an Example of Successful Employer Branding
It features employees. Golden Hippo specializes in creating and marketing health, beauty and pet care brands, and its expertise in creating eye-catching digital content shows in its career site. The career page immediately invites users to “Join our team of A-players,” with the text overlaying more than a dozen images of actual Golden Hippo employees. Scroll further down the page, and you’ll also find featured episodes of The Hippo Pod, a podcast that highlights current employees and is specifically geared toward offering applicants insight about the company.
It’s transparent about perks and benefits. The Golden Hippo career page also includes an overview of the company’s “award-winning perks and benefits.” Users can also select the “View More Benefits” button to get a more comprehensive view of Golden Hippo’s offerings, such as the 100 percent company-paid medical, vision and dental plans.
Why It’s an Example of Successful Employer Branding
It makes employee testimonials pop. Tableau makes powerful data visualization tools. It’s also made a powerful careers page, thanks in large part to some eye-catching employee testimonials. Each testimonial speaks to the values of the company, and Tableau’s mission tab reinforces the people-centric nature of its values by featuring employees at the top of the page.
It embodies the company’s product. Tableau leverages its product to provide a visualization of where open roles are available at its global offices.
Why It’s an Example of Successful Employer Branding
It gives job seekers a behind-the-scenes look at the application process. ThoughtWorks helps candidates overcome the pre-interview jitters by providing them with a behind-the-scenes look at the hiring process before they apply, easing their nerves and helping them prepare for the interview. It also keeps the organization accountable and maintains a structured hiring process.
It leads with thought leadership. ThoughtWorks is fortunate to have a talented team of experts who aren’t afraid to stand on a pulpit and make their voices heard. Its careers page features in-depth employee-authored articles that provide insight on job searches, career advancement and more. Aside from showcasing expertise, this approach gives potential candidates a reason to return.
Why It’s an Example of Successful Employer Branding
It makes the mission the star. Civitas Learning takes the “mission-driven” mantra to the next level by pasting its raison d’etre at the very top of its careers page, leaving no doubt about what it’s working toward. Considering that feeling a sense of purpose has become a must for many workers, this is a very smart approach.
It shows off the product. Civitas Learning complements its mission with an extensive list of employee benefits. Potential candidates can then see that the company backs up its commitment to being purpose-driven by taking steps to care for its employees.
Why It’s an Example of Successful Employer Branding
It puts employees front and center. DRW makes its careers page about its people, featuring employee testimonials that attest to the positive company culture. Further down the page is a range of employee perks that confirm DRW is dedicated to helping employees get the most out of their time with the company.
It highlights the right benefits. DRW leads with benefits that have less to do with killer perks (which it still offers) and more to do with career development. By emphasizing networking events, educational opportunities and its mentorship program, DRW lets job seekers know it cares about their professional growth.
Why It’s an Example of Successful Employer Branding
It says a lot by saying a little. Phunware’s careers page looks downright slim when compared with what some other tech companies offer, but it doesn’t skimp on information. In less than 100 words, Phunware covers the accolades it’s received from major publications, its core product offerings and cultural philosophy. No fluff, no mess.
It utilizes an affordable mix of video. Just about everyone is looking to use video in their employer branding efforts, but the price tag can make the medium prohibitive. Phunware uses a mix of professional and homegrown video to keep costs down and prove the format doesn’t have to break the bank.
Why It’s an Example of Successful Employer Branding
It showcases authentic personality. IXL Learning’s careers page showcases enough of its whimsical personality to entice candidates without taking things too far. Your careers page is a great place to demonstrate your personality, but if it feels forced or out of character, candidates will make a beeline for the exit.
It conveys a clear purpose. Working in the education sector can lead to a fulfilling career, and IXL learning highlights this immediately. The company provides a link to its mission page, and its employee testimonials do a great job revealing how employees have found personal and professional meaning at IXL Learning.
Why It’s an Example of Successful Employer Branding
It gets executive leadership involved. Every company says its executives appreciate the frontline employees, but TrueCar doubles down on this statement. Besides opening with a catchy slogan “Be True, Be You,” TrueCar demonstrates its comprehensive benefits package in a colorful display. Each box represents a benefits category, making it easier for candidates to locate the benefits they desire most out of their next opportunity.
It tells a consistent story. TrueCar tells a consistent and memorable story throughout its careers page. Its hook — “making car buying and selling easy, transparent and efficient” — sticks with job seekers, letting users know TrueCar takes its mission seriously and everyone is on the same page.
Why It’s an Example of Successful Employer Branding
It uses white space to keep things clean. OutboundEngine leverages white space with splashes of color to ensure your eye is drawn to the most important information. Sometimes a little breathing room can be your best friend.
It makes smart use of social media. When it comes to online content, images trump text. In fact, including relevant images in your content can increase web traffic and drive up views. OutboundEngine pulls images straight from its Instagram feed, getting double-duty out of work it’s already doing.
Why It’s an Example of Successful Employer Branding
It gets to the point. Basis Technologies also goes for a clean, simple design that is effective at communicating information. Jobs are broken up into separate team categories, so job seekers can quickly find the kinds of jobs they’re interested in.
It puts candidates’ minds at ease. Basis Technologies is very open about the job interview process, providing a brief summary of each stage. Candidates can also find a list of common questions at the bottom of the page to get a clearer overview of what they can expect if they apply.
Why It’s an Example of Successful Employer Branding
It tells employee and customer stories. Altium makes PCB design software that supports development and manufacturing of electronics. The company’s careers page puts the spotlight on the role employees play in Altium’s mission as well as how their work impacts customers. The website offers detailed glimpses into three team members’ journeys at Altium directly next to four in-depth videos covering the value customers have gained from Altium’s products.
It emphasizes the company’s global reach. The website also includes an interactive map that identifies the offices and hubs that Altium maintains all over the world. The graphic notes the company offers flexible work options, giving employees the chance to build in-person relationships with their colleagues and perform their jobs remotely.
Why It’s an Example of Successful Employer Branding
It’s cohesive. Genius Sports aims to deliver data-driven, AI-powered sports tech solutions. The company has launched a unified employer brand identity under the tagline “Discover your Genius,” which is included on the its careers site as well as on LinkedIn and across other points in the recruiting, hiring and onboarding journey. The messaging is aimed at engaging both prospective and current employees.
It clarifies the values that guide employees. Genius Sports outlines three straightforward values that dictate how team members are meant to interact with one another and contribute to the company’s overall mission. The careers website clearly and boldly displays those principles for applicants.
Employer Branding Videos
Candidates are engaging with video more than ever, and when it comes to video, YouTube is definitely king. Almost all of these employer branding videos were first published on YouTube and have since been shared on company websites and social media channels.
Why It’s an Example of Successful Employer Branding
It focuses on a single audience. Google has several employer branding videos on YouTube, but this one is unique in that it provides insight into the brand from the perspective of a new intern. An intern’s first week can be intimidating, especially at a big-name brand like Google, but this video helps allay the fears of potential applicants. For anyone interested in company culture, pursuing a career at the company or preparing for their first day, this video highlights employer branding from a fresh perspective.
It features multiple viewpoints. It can be difficult to find people eager to be featured in photos — let alone videos — but it’s always helpful to hear from different people who experience the company in their own unique way.
Why It’s an Example of Successful Employer Branding
It provides an outside perspective. Not many tech companies like Slack are lucky enough to be featured in a major series like TechCrunch Cribs, and while the third-party publicity is certainly beneficial, any company can repurpose the idea of a behind-the-scenes tour. Bring in someone from outside your office to host for an added sense of legitimacy.
It’s informal. The casual interview style allows for the interviewee, in this case the VP of Policy, to discuss the office and culture in a more personable way.
Why It’s an Example of Successful Employer Branding
It’s unapologetically corny. We get it, recruiting videos often sound scripted and sales-pitchy. The 1950s game show host voice-over sends this Groupon video over the top, almost poking fun at the recruitment video trend.
It was prompted by a company upgrade. New office = new video content. What better way to excite people about your brand than show off a cool office space?
Why It’s an Example of Successful Employer Branding
It gives candidates the full picture. Ziff Davis has brands in a diverse range of industries, including gaming, healthcare and cybersecurity. Despite this broad collection, the company does an excellent job fitting its brands into a single culture video, providing an informative glimpse at each company before moving on to the next. This is a masterclass in concise storytelling that piques the interest of job seekers.
It showcases many aspects. Candidates expecting a dry company culture video are jolted awake with short clips featuring prominent celebrities like Michelle Yeoh and Keanu Reeves. But Ziff Davis manages to tie these different clips into its mission of adding value to the world, balancing entertainment with substance to convince job seekers that they can find both passion and purpose when joining the company.
Blogging for Your Employer Brand
In-demand job seekers can afford to be picky. They’re going to do their research before they accept an offer, and an engaging culture blog that showcases your employer brand can provide them with that extra bit of enticement they’re looking for.
Why It’s an Example of Successful Employer Branding
It nails the fundamentals. For a textbook example of an excellent culture blog, look no further than Racker Culture from Rackspace. It covers everything from corporate social responsibility and volunteer events to game-a-thons and a Simpsons-themed search engine created by Rackers. Readers get a clear understanding of the organization’s core values and culture.
Why It’s an Example of Successful Employer Branding
It makes the employees the star. Microsoft’s Jobs Blog tells the unique stories of the organization’s most valuable asset: its people. Microsoft’s editorial staff has done its homework, conducting the sort of in-depth interviews necessary to tell a compelling story. The result is a series of mini-biographies that illustrate the amazing diversity of Microsoft’s team while showcasing the organization’s appreciation of everything they do.
Why It’s an Example of Successful Employer Branding
It’s unapologetically honest. With its Open blog, Buffer takes the concept of honesty to another level. For recruiters, scrolling through the blog’s timeline is an emotional rollercoaster ride. Absolutely nothing is off limits, which is what makes it such a powerful tool. You may want to shy away from bad news, but it’s always just a Google search away. Addressing it head-on lets you be a part of the conversation and ensures you’re providing potential candidates with insider context.
Why It’s an Example of Successful Employer Branding
It’s about the people. Each post in Optiv’s blog features an employee, shares valuable thought leadership or delves into the company’s recruiting process. Their main series, titled ‘A Day in the Life of Optiv Cyber Security Superheroes,’ includes a video interview alongside a brief article about the individual.
Why It’s an Example of Successful Employer Branding
It gets the entire team involved. For many companies, the corporate blog is marketing’s domain. Enova bucks this trend by encouraging its entire team to get involved in the content creation process. From standard tactics like employee interviews to more outlandish ideas like turning over control of the blog to team members on sabbatical, Enova misses no opportunity to convert its staff into content creators.
Social Media for Employer Branding
When it comes to recruiting through social media, your options are almost endless. But as with every form of employer branding, the platform is less important than the message. From high-budget to bare-bones, a little creativity can make any social recruiting campaign a success.
Employer Branding on Facebook
Facebook has a wealth of potential for employer branding. Features are constantly changing, so it’s important to keep up with the trends to optimize your efforts. Check out these five companies for ideas to boost the presence of your employer brand on Facebook.
Why It’s an Example of Successful Employer Branding
It gives job seekers something worth following. Interview advice from Facebook’s VP of People. Career guidance for women in tech from the VP of Platform and Marketplace. Hour-long talks from CEO Mark Zuckerberg. People follow Facebook Careers because Facebook gives them content worth following. Your firm may not have high-profile executives, but you can create the same sort of impactful content job seekers are looking for.
Why It’s an Example of Successful Employer Branding
It doesn’t hold anything back. With over 600,000 followers, the Dell Tech Careers Facebook page may be the world’s largest talent pipeline. It takes great content to capture the attention of so many people, and even better content to keep it. Dell doesn’t cut any corners, investing in photography, video production, copywriting and just about every other format to appeal to job seekers. By connecting all of its social media profiles (Twitter, Instagram, Pinterest, et al) with its Facebook page, Dell never has to worry about a shortage of material.
Why It’s an Example of Successful Employer Branding
It’s starting a trend. Similar to the infamous #icebucketchallenge, Girls Who Code created a unique hashtag and an activity that inspires a ripple effect of content and activism. The initiative stays true to the brand and incorporates current trends to optimize reach.
Why It’s an Example of Successful Employer Branding
It’s a two-way conversation. Unilever created a video series that allows executives to give advice and answer questions for prospective candidates. The hashtag creates a resource for users to find additional content under the campaign and allows them to join the conversation by including the hashtag in their posts. It’s not often that you see executives get hands-on with a company’s employer branding strategy, but it’s certainly a testament to their collaborative spirit.
Employer Branding on Instagram
On Instagram, a picture may be worth a thousand words, but it’s also important to make sure your copy is interesting and tells a complete story. Here are six companies that nailed employer branding on Instagram.
Why It’s an Example of Successful Employer Branding
It showcases employee experiences around the world. From International Women’s Day festivities among teams in Taiwan, India, Ireland and Omaha, Nebraska, to virtual and in-person onboarding events for new employees, the Life at Toast Instagram account features photos and videos of various employee experiences across Toast’s global business structure. The account has amassed thousands of followers since it launched in 2019, offering an authentic glimpse into the work that happens at Toast, as well as the people-focused initiatives that bring its employees together to foster a supportive and inclusive work culture.
Why It’s an Example of Successful Employer Branding
It isn’t afraid to show off. Olapic runs a top-notch Instagram profile, but unlike most branded social media endeavors, it forgoes gratuitous advertising in favor of highlighting its team. And what that team has been up to would entice any job seeker to learn more. From beachside yoga at the Cannes Lions Festival to business trips in destination cities across the globe, a workday for the folks at Olapic is what many of us would consider a dream vacation.
Why It’s an Example of Successful Employer Branding
It’s internationally inclusive. With branches worldwide, Hubspot celebrates the unique cultures that make up its diverse and global team. For people just starting their careers, the prospect of international opportunities can be mighty attractive.
Why It’s an Example of Successful Employer Branding
It puts employees above the brand. DraftKings is well-known among its users, but not always as a potential employer. To overcome this challenge, DraftKings uses its Instagram channel to spotlight employees across every department. Sharing insights into why employees joined the company and the exciting problems they’ve worked on gives potential employees a view of what life would be like working for the company. To take this one step further, they built spotlight campaigns for topics their ideal job seekers care about most like career mobility and women in tech.
Employer Branding on X
Unlike Facebook and Instagram, X (formerly Twitter) keeps things short and sweet, but that doesn’t mean the platform can’t have a big impact. Here are five examples of how companies are using the ephemeral nature of X to their advantage when creating employer branding content.
Why It’s an Example of Successful Employer Branding
It contributes to their industry. An important part of employer branding is contributing to relevant topics in a thoughtful way. Candidates want to work with industry leaders and CodinGame does a great job creating an informative video on why people should hire self-taught developers. This video is informative for others in the industry and it encourages candidates with self-taught backgrounds to pursue openings at CodinGame.
Why It’s an Example of Successful Employer Branding
It’s evergreen. Epic Games’ cover photo is a funny take on the ‘your ad here’ billboards you see on the side of the highway. It’s always relevant, and users landing on the company profile are encouraged to picture themselves as part of the Epic team. Their Twitter channel is dedicated to life and careers at Epic Games, so candidates can learn more about the brand and follow them for job opportunities.
Why It’s an Example of Successful Employer Branding
It takes a stance. There are certain risks and rewards that come with taking a stance on political or social issues, but 70 percent of consumers believe it’s important for brands to speak out on social and political issues. To continuously show their support on X, iHeartRadio pinned the post to the top of their page, extending the tweet beyond its standard 18-minute lifespan.
Boost your employer brand to the most targeted, most engaged and highest quality tech audience.
Frequently Asked Questions
What was an example of employer branding?
An example of employer branding is Google producing a YouTube video that follows a day in the life of an intern at the company. Another example is Dell sharing written posts, videos and images to its Facebook careers page to engage with potential candidates.
What should be included in employer branding?
Employer branding should include any details that establish a workplace as a unique and positive atmosphere to be a part of. A company may choose to focus on employee stories, benefits, office amenities and other aspects that set it apart from other organizations and attract top talent.
