Product Management Articles

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Hal Koss Hal Koss
Updated on April 23, 2024

Product ‘Drops’ Aren’t Just for Sneaker Brands

Why drops are spreading from streetwear to software.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

Avoiding Technical Jargon When Writing About a Product

These five tactics will help simplify and clarify your technical copy.

Mae Rice Mae Rice
Updated on April 23, 2024

How to Market Confusing, Technical Products

Step 1: Give customers something specific — and amazing — to talk about.

Casey Winters Casey Winters
Updated on April 23, 2024

Eventbrite’s CPO on How to Launch Your Product

Navigating the relationship between product management and product marketing can mean the difference between a successful launch and ending up dead in the water.

Hal Koss Hal Koss
Updated on April 23, 2024

Email Deliverability, Explained

Why some marketing emails make it to inboxes and others don’t.

Bryan Dsouza Bryan Dsouza
Updated on April 23, 2024

Finding Product-Market Fit With Empathy

If you can’t connect in a genuine way with your customers, you can kiss product-market fit goodbye.

Hal Koss Hal Koss
Updated on April 23, 2024

What You Need to Know About Conversion Rate Optimization

Make more of the traffic you’re already getting.

Shirin Shahin Shirin Shahin
Updated on April 23, 2024

Competitive Intelligence: A Beginner’s Guide

Gather intelligence and get in front of whatever your competitors are up to.

Image: Shutterstock / Built In
David Burn David Burn
Updated on April 23, 2024

How Brand Marketing Strategy Fits Into Product-Driven Organizations

As impressive as new technology is, people want to know what it means for them.

Ken Rapp Ken Rapp
Updated on April 22, 2024

How IoT Is Launching Customer Experience to the Next Level

Products can now provide data across multiple platforms to trigger the right action and recommendation at the right time — catapulting brands to infinity and beyond.

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