Product Management Articles

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Sophie Lalonde Sophie Lalonde
Updated on April 24, 2024

Why You Should Build for Your Actual User, Not Your Aspirational One

Too often, a product’s best features are accessible to only a small number of its users. Make sure you don’t fall into this trap.

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Joe Procopio Joe Procopio
Updated on April 24, 2024

How to Build Your Product to Target Product-Market Fit

Turn your customer’s business needs into key benefits, then start building.

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Adam Thomas Adam Thomas
Updated on April 24, 2024

Build Better Products by Creating Better Case Studies

Case studies are one of the most useful items in the product management toolkit. To build effective ones, you need to follow a simple but vital set of guidelines.

Nirav Sheth Nirav Sheth
Updated on April 24, 2024

Brand vs. Growth: Why E-Commerce Companies Need to Balance Both

Over-optimizing for just one won’t get you the best results.

Alex Hughes Alex Hughes
Updated on April 24, 2024

10 Unexpected Books That Will Boost Your Product Manager Skills

Product management places a premium on a multidisciplinary approach. These books will help you adopt one.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

This Is the Single Best Way to Combat Burnout in Your Product Org

In most cases, burnout isn’t your fault. It's a result of failures caused by the organization as a whole to adequately define success metrics and prioritize work around them.

David Wang David Wang
Updated on April 24, 2024

Three Tips For Getting Your App More Attention in the App Store

Any product manager can undertake these three easy tricks for App Store optimization on iOS during their mobile release process. No engineering required.

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Anthony Corbo Anthony Corbo
Updated on April 24, 2024

What Is Agile Project Management?

Agile project management is an iterative methodology of managing product development projects, focusing on issuing continuous releases, incorporating customer feedback, maintaining project roles and developing quickly.

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Anthony Corbo Anthony Corbo
Updated on April 24, 2024

What Is Agile?

Agile is a method of organizing, planning, creating, releasing and maintaining products that allows companies to effectively respond to risks, changes and uncertainty.

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Anthony Corbo Anthony Corbo
Updated on April 24, 2024

What Is A/B Testing?

A/B testing, or split testing, is a randomized experimentation process that tests two different versions of any individual variable that is present within a product.

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