Product Management Articles

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Erik Widman Erik Widman
Updated on April 24, 2024

Why Product Management Is Like Parenting

The principles of product management can help you to take care of your new baby. Here’s how.

Image: Shutterstock / Built In
Erik Widman Erik Widman
Updated on April 24, 2024

How to Parent Like a Product Manager

It turns out that raising a baby and product management have a lot of skills in common.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 24, 2024

Opendoor Is Speeding Up Plans to Digitize Home Buying

Virtual tours and tools that let shoppers enter homes by themselves are helping the company adapt to the pandemic.

Nis Frome Nis Frome
Updated on April 24, 2024

Listening to Noise Will Ruin Your Product

The overwhelming majority of raw customer feedback is noise consisting of random, misguided or misaligned suggestions that will make your product worse.

Jeff Link Jeff Link
Updated on April 24, 2024

The New Product Development Process: A Primer

Including the secret Steve Jobs reportedly didn’t tell us.

Joe Procopio Joe Procopio
Updated on April 24, 2024

Your Minimum Viable Product Needs an Email Content Campaign

Tapping the value of your email list could be the game changer that allows you to find elusive market fit.

Anthony Corbo Anthony Corbo
Updated on April 24, 2024

What Is Multivariate Testing?

Multivariate testing is a technique used to test a hypothesis against multiple modified elements within a product, web page or software.

Image: Shutterstock / Built In
Jeff Link Jeff Link
Updated on April 24, 2024

What Are Monthly Active Users? How Do You Define MAU?

Product managers and executives share insights on how they arrive at the elusive monthly active users (MAU) metric.

Jeff Link Jeff Link
Updated on April 24, 2024

Monday.com Wants to Be Your Only Open Tab at Work

With its new app-builder feature, Monday.com is vying for an exclusive spot in the digital workspace.

Sam Stone Sam Stone
Updated on April 24, 2024

What I Wish I’d Known Before Becoming a Machine-Learning Product Manager

ML product management is a relatively new field, with companies still defining what the role looks like. Follow these tips for a successful career change. 

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