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Larry Beaman Larry Beaman
Updated on April 23, 2024

Hit Like and Subscribe on That Candidate: How Influencers Can Go 9-to-5

Many dream of quitting their day job to become content creators. But if an influencer wanted a “real” job, would they have what it takes?

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Influencer Marketing?

As online networks have increased their reach and brands have found opportunities to reach consumers directly through these spaces, the popularity of influencer marketing has grown rapidly.

Image: Shutterstock / Built In
Leia Ruseva Leia Ruseva
Updated on April 23, 2024

The Rise of the Influencer CEO

The ubiquity of social media — along with cynical tech coverage in the media — has given rise to the “‘go direct”’ movement.

Will Pearson Will Pearson
Updated on April 23, 2024

What Is Inbound Marketing?

Inbound marketing is a form of content marketing and refers to the process of creating content that attracts customers to your brand through different channels.

mage: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 23, 2024

How to Test New Digital Marketing Channels, According to an Expert

New digital marketing channels emerge all the time. Don’t go all in on all of them.

Mae Rice Mae Rice
Updated on April 23, 2024

What is Click Fraud? How Can You Prevent It?

Click fraud can’t be eliminated, but it can be mitigated. We talked to experts about how.

Mae Rice Mae Rice
Updated on April 23, 2024

How to Market Confusing, Technical Products

Step 1: Give customers something specific — and amazing — to talk about.

Casey Winters Casey Winters
Updated on April 23, 2024

Eventbrite’s CPO on How to Launch Your Product

Navigating the relationship between product management and product marketing can mean the difference between a successful launch and ending up dead in the water.

David Finkelstein David Finkelstein
Updated on April 23, 2024

How Marketers Can Avoid Bad Data

While most companies will never have perfect data quality, it’s important for marketers to approach their data with a consistent and careful eye. 

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