Marketing Articles

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Lisa Bertagnoli Lisa Bertagnoli
Updated on April 23, 2024

Rebranding: 4 Successful Strategies and Use Cases

Is your firm ready for a rebrand? Experts share their insights and experiences.

Mae Rice Mae Rice
Updated on April 23, 2024

SEO Pioneer Rand Fishkin's New Venture, SparkToro, Is on a Mission to Help Brands Quit Google

The Moz co-founder’s new startup, SparkToro, helps businesses find partners without relying on major ad platforms.

Michelle Damico Michelle Damico
Updated on April 23, 2024

Expert Counterpoint: Debunking ‘5 Public Relations Myths Debunked’

None of the claims being made were all that mythical, actually. Just pick the right agency and set reasonable goals.

Leia Ruseva Leia Ruseva
Updated on April 23, 2024

5 Public Relations Myths Debunked

From finding the right time to seek press to identifying the right story angles, many founders have big misconceptions about the PR space.

Sam Stone Sam Stone
Updated on April 23, 2024

Proptech: 4 Trends in the Industry

Proptech is poised to continue growing in popularity over the next few years. Our expert identifies some of the trends likely to shape the industry as it does.

Image: Shutterstock / Image
Mae Rice Mae Rice
Updated on April 23, 2024

How ReviewMeta's Software Checks for Fake Amazon Reviews

ReviewMeta protects online shoppers from black hat marketing.

Hal Koss Hal Koss
Updated on April 23, 2024

Product ‘Drops’ Aren’t Just for Sneaker Brands

Why drops are spreading from streetwear to software.

David Finkelstein David Finkelstein
Updated on April 23, 2024

3 Marketing Strategies for Adjusting to the Post-Pandemic World

The rules have changed, and many of the old marketing approaches no longer apply.

Hal Koss Hal Koss
Updated on April 23, 2024

Your Problem Isn’t Marketing or Sales. It’s Brand Positioning.

Breaking down the positioning process for B2B SaaS companies.

Al Kingsley Al Kingsley
Updated on April 23, 2024

7 Tips to Create a Company-Branded Podcast That Actually Gets Listeners

From attending trade shows to finding special guests, this is how to make an engaging, successful podcast.

Image: Shutterstock / Built In

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