What Is a Marketing Coordinator? How to Become One, Salary, Skills.

Marketing coordinators help design and execute marketing campaigns while assisting marketing personnel where additional help is needed. Here’s what to know about a marketing coordinator’s needed skills, salary and how to become one.

What Is a Marketing Coordinator?

Marketing coordinators are entry-level professionals who support a company’s marketing campaigns in a variety of ways. They often conduct customer research, produce copy and align team members under cross-departmental marketing activities.

What Do Marketing Coordinators Do?

In addition to supporting marketing campaigns, marketing coordinators may help other team members with conducting market research, organizing data and performing other operational tasks.

Marketing Coordinator Responsibilities

• Help design and execute marketing campaigns for product launches, live events and other company activities.   
• Coordinate with sales, product and other departments during cross-departmental marketing efforts. 
• Inform marketing efforts by researching customer behavior, market trends and other variables. 
• Assist other team members with processing invoices, gathering customer data and completing other basic tasks. 
• Report campaign progress to marketing managers and other marketing leaders. 

Day-to-Day Responsibilities of a Marketing Coordinator

• Produce copy for websites, advertisements, emails and other formats. 
• Meet with team members in sales, product and other departments to ensure a consistent marketing and brand strategy. 
• Compile and analyze campaign data to determine the success of marketing initiatives.   
• Meet with marketing manager to report progress and results of marketing campaigns and activities. 
• Conduct research on customer behavior, sales data and other variables to clarify target audiences and marketing strategies.

Marketing Coordinators Within a Company

Marketing coordinators often serve the marketing department as entry-level professionals. In most cases, marketing coordinators report to a marketing manager.

Importance of Marketing Coordinators

Marketing coordinators are versatile and tactical marketing professionals who help execute the marketing department’s activities. Without this position, marketing teams may struggle to complete initiatives on time and have to wrestle with unsustainable workloads.

What Skills Are Needed to Be a Marketing Coordinator?

Qualifications to Be a Marketing Coordinator

• Proven ability to produce copy for a range of media. 
• Experience working in a marketing or copywriting position. 
• Demonstrated understanding of marketing and branding principles. 
• Familiar with research, SEO and other marketing-related areas.

Marketing Coordinator Prerequisites

• Bachelor’s degree in marketing, business, communications or a related field. 
• Some internship experience working in a marketing position. 
• Relevant marketing certifications (not required, but helpful for standing out).

Marketing Coordinator Hard Skills

• Marketing-related background for creating and supporting campaigns. 
• Experience with copywriting and different styles of writing. 
• Knowledge of social media and other digital media formats. 
• Research, analysis and SEO techniques.  
• Ability to follow brand guidelines and maintain a brand voice.

Marketing Coordinator Soft Skills

• Exceptional written and verbal communication skills. 
• Strategic thinking and problem-solving skills. 
• Willingness to take on tasks outside of usual workloads. 
• Data-oriented, analytical approach. 
• Creative thinking that inspires out-of-the box ideas.

Tools and Programs Marketing Coordinators Use

• CRM software like Zoho, Salesforce and HubSpot. 
• SEO tools like SemRush, Ahrefs and BuzzSumo. 
• Email marketing platforms like Mailchimp and Constant Contact. 
• Marketing data analytics tools like Google Ads, Sprout Social and Adobe Analytics.
• Design tools like Canva and Adobe Photoshop.

 How to Become a Marketing Coordinator

Marketing Coordinator Education and Experience

Marketing coordinators often have a bachelor’s degree in marketing, business, psychology, communications or a related field. Internship experience working in a marketing-related role also boosts one’s chances of landing an entry-level marketing coordinator position. In addition, attractive candidates may possess certifications in areas like content marketing, SEO and data analysis tools.  

Marketing Coordinator Certificates and Courses

• Courses in specializations like content marketing. 
• Professional certifications from the American Marketing Association.
• Certification in research tools like Google Analytics. 
• Certification courses in techniques like SEO.

Marketing Coordinator Career Path

Professionals often break into the marketing field through a marketing coordinator position. After one to three years in this role, marketing coordinators may go on to become marketing specialists and eventually marketing managers. Seasoned marketers who have generally seven to 10 years of marketing experience and some management experience may pursue higher-level positions like director of marketing.

Marketing Coordinator Salary and Job Outlook

The growth of roles related to marketing coordinator signals a promising future for the profession. According to the Bureau of Labor Statistics, the number of marketing managers will rise by 10 percent between 2021 and 2031, and the number of market research analysts will increase by 19 percent during this same period. 

The full compensation package for a marketing coordinator depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average marketing coordinator salary.