VP, B2B Strategy

The Role

As we continue to grow at a rapid pace, we are on a mission to redefine the agency approach to B2B strategy. We’re hiring a VP, B2B Strategy to expand our market share with B2B clients and establish innovative, differentiated planning, buying, and optimization frameworks. As an individual contributor, you will help position Wpromote as a go-to agency for B2B brands, driving long-term growth and measurable impact.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $225,000 - $275,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

• Leading the strategic development of new business pitches to acquire B2B clients, showcasing Wpromote’s expertise in media and technology
• Collaborating with leaders across channel teams, strategy, sales, and marketing to refine our go-to-market approach and strengthen positioning with prospective clients
• Translating client business objectives into marketing KPIs that drive long-term growth, brand resonance, and market penetration
• Developing comprehensive, scalable strategies for existing B2B clients to achieve measurable business outcomes.
• Creating full-funnel media plans that bridge insights, communication planning, and seamless integration of awareness and performance objectives
• Working with clients and internal stakeholders to establish high-impact, long-term strategies by developing account plans, audience and messaging insights, buyer journey frameworks, and media mix recommendations
• Partnering with Wpromote’s product team to develop impactful B2B planning and measurement tools that differentiate the agency in the marketplace.
• Leveraging and recommending Martech tools such as intent platforms (6Sense, Demandbase), marketing automation platforms (Marketo, Hubspot, Pardot), and CRM systems (Salesforce, Hubspot) to enhance client success
• Establishing and monitoring KPIs for B2B campaigns, identifying opportunities to optimize and exceed client expectations.
• Providing thought leadership on the evolving B2B landscape by sharing insights and strategies with internal teams, clients, and at industry conferences or webinars
• Leading the agency transition from a primarily B2C agency to one adept at comprehensive B2B and B2C media planning and activation 
• Establishing OKRs for growing and scaling B2B new client business

You Must Have

• 10+ years of experience in media agencies or media sales
• Strong knowledge of the B2B sales funnel, demand generation, and account-based marketing (ABM) strategies
• Exceptional communication and presentation skills, with the ability to craft compelling pitches and lead client discussions.
• An analytical mindset with expertise in translating data into actionable insights
• A fresh, innovative perspective that challenges traditional approaches to media strategy
• Established relationships with media partners and Martech companies to unlock first-look opportunities and ensure activation success
• A visionary mindset and collaborative style, with the ability to work with investment teams to set the vision and execute best-in-class plans
• Proven ability to “own the room” in both new business and client-facing settings
• Experience briefing media partners and vendors on innovative B2B campaigns and successfully executing those ideas
• Expertise in leveraging planning and research tools to craft compelling, data-driven narratives for clients
• Deep knowledge of managing Martech tools (intent platforms, marketing automation, CRM systems) and their role in driving B2B success

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.