TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.
TEGNA is seeking a strategic and innovative Statewide Digital Content Director to oversee digital content operations for five TEGNA stations in Texas:
- 6News/KCEN, the NBC affiliate serving Waco-Temple-Killeen
- 12NewsNow/KBMT, the ABC and NBC affiliates serving Beaumont-Port Arthur
- CBS19/KYTX, the CBS affiliate serving Tyler-Longview
- NewsWest 9/KWES, the NBC affiliate serving Midland-Odessa
- Fox West Texas/KIDY/KXVA, the FOX affiliate serving Abilene-San Angelo
This role will initially report to the Texas Regional Digital Director with a dotted line to the five market general managers. This Texas Digital Content Director will work as a peer to TEGNA digital directors in Dallas, Houston, Austin, San Antonio and Corpus Christi.
The person in this visionary role will drive our commitment to revolutionizing local journalism and serve as the bridge among several Texas media markets, advancing TEGNA’s mission of providing impactful and quality journalism across digital and streaming platforms.
As the Director of Digital Content, you will collaborate with multiple teams to develop and implement a digital content strategy that will expand our reach and strengthen audience engagement. You will lead a cohesive, cross-platform approach to content creation and distribution, working closely with station and newsroom leaders to innovate and deliver a multi-platform vision tailored to our audience's evolving needs.
You must be a team player dedicated to continuous improvement, keeping staff engaged and performing at a superior level. You must love to lead and provide feedback to a team hungry to win. We’re looking for a resilient leader open to new ideas and ready to frequently say “Why not?” or “Yes.”
This person would ideally be located in Temple, Texas, but we may also consider candidates open to living in Austin, Texas.
Key Responsibilities:
- Lead the Digital Vision: Manage digital content teams across multiple stations, setting and overseeing strategic goals to drive audience growth, engagement, and high-quality storytelling on all digital platforms, including web, mobile, apps, OTT, and social media.
- Drive Statewide Innovation: Champion a culture of innovation, inspiring teams to explore and implement new storytelling formats and technologies that cater to the dynamic needs of our digital and streaming audiences.
- Win on Streaming Platforms: Foster a streaming-first mentality across all departments in multiple newsrooms. Define a streaming vision and develop a workflow for successful execution of the strategy.
- Cross-Station Collaboration: Partner with functional leaders at multiple stations to develop and sustain a unified, statewide digital content strategy that aligns with TEGNA’s mission and values.
- Data-Informed Decisions: Leverage data and analytics to inform editorial and strategic decisions, ensuring that content is optimized for audience engagement and measurable impact across all platforms.
- Audience-Centric Content: Guide teams to produce unique, engaging, and shareable content that resonates with all of the communities we cover across Texas.
- Mentorship and Leadership: Train, coach, and mentor digital content staff across multiple stations, fostering a collaborative and inclusive environment. Uphold the highest standards of journalistic ethics and hold teams accountable for maintaining TEGNA’s editorial values.
- Travel: Given the coverage area of this position, travel will be required. The expectation is a minimum of five days monthly spent on the ground at the other Texas stations. Stations will cover expenses for travel.
Qualifications:
- Proven experience as a digital director in TV or a digitally-savvy industry, with a track record of growing streaming reach and audience engagement across multiple platforms.
- Minimum of two years as a team leader with multiple direct reports. This includes experience with recruitment, training, performance management, critical conversations, and building a high-performance team.
- Strong editorial judgment and experience driving digital content strategy with an emphasis on ethical and impactful journalism.
- Demonstrated commitment to diversity, equity, and inclusion, with experience building an inclusive workplace culture.
- History of introducing new concepts across multiple departments while cultivating a culture of innovation.
- Expert knowledge of SEO best practices, audience analytics tools, and digital content management systems.
- Ability to thrive under pressure and manage live, breaking news situations with poise and precision.
- Strong organizational, leadership, and communication skills.
- Outstanding commitment to journalism ethics.
- Familiarity with the markets we cover in Texas is a plus.
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
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What We Do
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers.
In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
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