SVP, Cards Acquisitions Strategy & Analytics Group Manager (Hybrid)

This role is a part of Cards Acquisitions Analytics team within the larger US Personal Banking Analytics organization. Citi US Cards offers a suite of proprietary and co-branded credit cards through multiple channels. The Senior Vice President will lead design of offers and testing strategies, customer valuations, business proposals on segment expansions and development of short and long term acquisition strategies in partnership with Product, Risk, Finance and Marketing teams as well as performance analytics for direct mail campaigns.

Key Responsibilities:  

·       Lead offer analytics, customer valuations and campaign analytics team for credit card acquisitions 

·       Enhance analytics sophistication in Direct Mail channel to determine lead product, offer, contact strategy through targeting, test and learn  

·       Lead cross channel marketing investment optimization through cross channel synergies and drive marketing efficiencies  

·       Lead the analytics to deliver profitability and returns KPIs from granular optimization strategies. Be accountable to articulate P&L impact from performance drivers and conduct finance outcome forecasting and tracking  

·       End to end project management to develop strategy, build consensus across cross functional stakeholders and implement recommendations 

·       Collaborate with internal modeling, analytics team. Build cross functional partnerships with key stakeholders in Marketing, Product, Finance, Risk organization 

·       Be accountable for audit and control requirements 

Qualifications: 

·       Graduate level degree preferred with background in Statistics, Economics, Business, Operations Research or similar discipline 

·       10+ years working experience in a quantitative field, Financial/Credit Card industry preferred 

·       Expert proficiency with Credit Card P&L drivers, direct mail acquisitions and knowledge of financial forecasting 

·       Strong understanding of the consumer lending market, customer life cycle, and P&L

·       Excellent analytical, technical and/or statistical skills with proven ability to translate large volumes of data 

·       Working experience with credit bureaus and targeting prospects as segment of one  

·       Demonstrated excellent ability to translate business questions into analytical framework to generate meaningful insights 

·       Demonstrated ability to drive changes and innovation 

·       Experience working with diverse cross-functional teams  

·       Strong written and verbal communication/presentation skills 

·       Firsthand working experience with implementing targeting solutions. Experience working with legal, fair lending and audit teams. 

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Job Family Group:

Decision Management

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Job Family:

Business Analysis

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Full Time Salary Range:

$156,160.00 - $234,240.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

Feb 19, 2025

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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