If you are a competitive and passionate sales leader, the Nexstar Media Inc. duopoly of WGNO (ABC) and WNOL (CW) in New Orleans is searching for a highly motivated and experienced Strategic Digital Account Manager with a proven track record of success. This position is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.
Responsibilities:
- Serve as the sales digital marketing lead driving revenue from digital marketing services for clients across all channels – streaming, mobile, tablet and web
- Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local businesses grow successfully
- Lead digital marketing services sales efforts focused on metrics-driven success
- Develop media strategies for growth based on overall advertiser goals/objectives
- Perform in-depth data analysis to deliver actionable insights and recommendations that influence short term / long term digital media strategy
- Evaluate KPIs and optimize campaign performance using a data driven approach
- Educate advertisers on performance metrics, insights, and how to achieve greater results
- Train and collaborate with AEs to enhance their understanding of digital products
- Develop local sales strategies in major industry verticals (auto, medical, legal, recruitment) with clear goals and measurable objectives that can be tied to revenue growth
- Establish, maintain and grow relationships with advertisers and agencies
- Promote and present opportunities that emphasize the benefits and value of Nexstar Media Inc. to potential clients in the marketplace
- Consistently communicate with clients on all business activity
- Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
- Expert solution mapping of client needs to digital marketing solutions
- Meet and exceed performance management targets for account activity and revenue generation
- Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
- Establish key relationships within the local business community to effectively build and maintain ad revenue vs. budget
Requirements & Skills:
- BA or BS in Business, Marketing or Advertising preferred
- 3+ years of digital media sales as well as market and competitive experience in the New Orleans DMA preferred
- Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy, etc.
- Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
- Effective communication and client presentation skills
- Ability to interact with high-level decision makers
- Ability to sell through consultative sales experience
- Ability to sell a vast array of products
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals and secure revenue goals
- Interest and passion for digital trends and how they relate to the media/broadcast industry
- Strategic thinker with strong ability to translate complex ideas into concise and compelling sales narratives
- Resourceful, self-motivated and a skillful multitasker
- Proficiency in Excel, PowerPoint, Canva and ability to become proficient on in-house sales systems
- Valid driver’s license with an acceptable driving record
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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