The Strategic Account Manager is responsible for developing digital marketing recommendations and advertising campaigns that generate superior outcomes for our clients. The ideal candidate will be a motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment. The ideal candidate has Digital sales experience and will master Nexstar’s proprietary tools to develop solutions, proposals, and presentations to targeted and existing clients. The SAM collaborates with administrative team members, Account Executives, Sales Manager and Director of Sales for both the Binghamton and Elmira markets.
Essential Duties and Responsibilities:
- Ability to obtain new clients by cold calling, networking, prospecting, and successful negotiation
- Strong oral, problem solving, communications, writing, negotiation, and presentation skills
- Attention to detail
- Time management and ability to juggle multiple clients’ needs
- Solve problems, collaborate with teammates, and utilize all resources available.
- Positive attitude, friendly demeanor, and team player
- Execution of client campaigns from start to finish
- Provides creative and innovative solutions for newly developed clients and established clients utilizing industry trends, selling techniques, and digital product knowledge.
- Create and execute, go-to-market strategies and tactics that result in superior outcomes for the client and in accordance with departmental, company and personal revenue goals.
- Monthly reporting and optimizations for all digital marketing campaigns
- Performs other duties as assigned.
Requirements and Skills:
- BA or BS in Business Marketing/Advertising or Digital Sales experience preferred
- 2+ years of digital marketing services, product offerings and effective use for clients is preferred.
- Must be a motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment.
- Enjoys making in-person sales calls, including cold calls, to businesses needing B2B as well as B 2C digital campaign strategies
- Ability to interact with high-level decision makers
- Ability to develop new business and bringing new advertisers to our various digital platforms.
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up, strong organizational skills, and attention to detail is a must
- Proven Ability to meet and exceed sales goals.
- Keep up with industry trends and changes
- Partner with current sales team to generate digital revenue.
Compensation and Benefits:
- Guarantee + Commission
- 401k after 90 days
- Optional medical, dental and vision insurance after 30 days
- Comp. range $60k to $75k+ (Guarantee + Commission = Bonus potential
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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