Strategic Account Manager

Posted 9 Days Ago
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New York, NY
70K Annually
Mid level
Digital Media • News + Entertainment
The Role
The Strategic Account Manager will lead digital marketing sales efforts, develop media strategies, analyze data for insights, optimize campaign performance, educate clients about performance metrics, and collaborate with account executives to improve understanding of digital products while ensuring customer satisfaction.
Summary Generated by Built In

Job Responsivities:

  • Lead digital marketing services sales efforts focused on metrics-driven success.
  • Develop media strategies for growth based on overall advertiser goals/objectives.
  • Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy.
  •  Evaluate KPIs and optimize campaign performance using a data driven approach.
  •  Educate advertisers on performance metrics, insights, and how to achieve greater results.
  • Train and collaborate with AEs to enhance their understanding of digital products.
  • Ensure customer satisfaction while collaborating with AE’s and Managers
  • Report into Sales Management

Qualifications:

  • You must have 3+ years’ experience working in digital marketing
  • Team development & good communication skills
  • Proficient in MS Office, Google Analytics & Digital Planning & Strategy
  • The ability to multi-task and be extremely organized

$70k Base + Quarterly Bonuses

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The Company
HQ: Irving, TX
5,001 Employees
On-site Workplace
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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