In Store Activation Specialist

Posted 2 Days Ago
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Petaling Jaya, Petaling, Selangor
Mid level
Other • Professional Services
The Role
The In Store Activation Specialist develops and implements nationwide and account-specific in-store activities and materials for retail brands. They ensure optimal product presentation, manage promotions, collaborate with sales teams, analyze activation effectiveness, and track competitive activities to enhance marketing strategies.
Summary Generated by Built In

Company Description

It’s amazing what can happen over a cup of coffee. At JACOBS DOUWE EGBERTS (JDE), we’ve made it our mission to find out. Our people have been raising the bar since day one, thinking fast and acting even faster to make an impact that’s felt around the world. JDE is the home to some of the most well-known coffee brands in the world.

For more than 265 years, we have been inspired by the belief. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, OLDTOWN, Kenco, Pilao & Gevalia etc.

In Store Activation Specialist is responsible for the development, monitoring, and implementation of nationwide and account specific activities and point of sales material.

Job Description

Guarantee the perfect in-store presentations of all retail brands, contributes to achievement of sales and marketing targets by using the right promotion and communication display in the shelf. Responsible for tailor made customer promotions.

  1. Responsible for the development of all nationwide & account specific in-store materials (displays, shelf and other POSM) for all brands according to the guidelines while ensuring the cost price is within allocated budget and deliver on time to respective region/customer with proposed allocation.
  2. Development and implementation of ideas to ensure an excellent execution and activation of all brands on the shop floor (in-store sampling activities & roadshows) with Sampling Activation agencies.
  3. Support of national promotions fitting & deployment within the promotional strategy set by the Category/Channel Development Managers with the aligned budget.
  4. Develop Monthly Merchandising Guidelines & Planogram. Deploy and communicate to the Sales Team & Merchandising Agency to ensure track promotion materials are well-executed & track the post-mortem report.
  5. Consolidate the Sales Fundamental Projects data (MSL, Perfect Store, Hang Sell) from the Sales team to assist Shopper Marketing/Sales Excellence Team to get insightful information.
  6. Analyze in-store activation effectiveness, update and track all live projects and ensure updates to local and regional stakeholders.
  7. Track competitive in-store activities, share with relevant stakeholders, and develop learnings and actions.

Qualifications

  • Bachelor's Degree
  • Minimum of 3 years experience in Shopper Marketing/ Trade Marketing/ Distributor Management/ Sales
  • FMCG experience, preferably in an international environment;
  • Independent & good team player, good communication skills with fluency in English
  • Advance in Microsoft Excel & Powerpoint

Additional Information

What’s it like to work at JACOBS DOUWE EGBERTS?

At JDE, we are convinced that to grow our company we need to grow our people – through learning, coaching and experiences. We want you to be the best that you can be and encourage you to take ownership for your career.

Other benefits you might be interested:

Medical
Outstanding Career Development Opportunities
The best coffee and tea served all day in our office – Can you imagine that?
Are you ready to make that career shift & grow a great portfolio with us? 
Click the ‘I'm Interested’ button and we will get in touch with you soon.

Thank you for your interest in JDE, please note we will only reach out to successful candidates.

Top Skills

Excel
PowerPoint
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The Company
HQ: Brussels
90 Employees
On-site Workplace
Year Founded: 1753

What We Do

Coffee is the fuel for almost everything that makes the company run. Jacobs Douwe Egberts Professional helps you inspire your coffee drinkers, whether you work for an office, health & care organisation or hotels.

As your coffee partner, we love to develop the ideal solution alongside you. This way, we can adapt our offer to your needs and you enjoy the solution you were looking for. In short: A coffee for every cup, just the way you want it.

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