Sr. Strategist, B2B Marketing Effectiveness

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity:

Adobe’s Digital Experience (DX) Marketing Organization is undergoing a robust transformation to support a growing cloud business and substantial opportunity in the market. DX Marketing owns all messaging and positioning of Adobe’s Experience Cloud Platform and suite of applications across key channels and domains – the website, paid digital media, email, events, webinars, etc – including general industry education, prospective customers in pipeline, existing customers, and partners. Marketing plays a vital function to generate demand and support progression of customer journeys, in partnership with Sales, Product, and Product Marketing. We also track a rich set of customer journey motions and metrics across the full marketing funnel, in order to provide data-driven market insights back into the business. You will join a team that is laser passionate about improving and increasing Marketing’s overall impact.

In this role, you will drive initiatives and key C-level artifacts that contribute to the overall goals of the organization and clearly articulate its impact. You will be a highly organized, inquisitive self-starter while navigating sophisticated business topics. You will facilitate, communicate, and ultimately build alignment for key initiatives and artifacts in a business transformation environment.

What you'll do

• Help build and/or iterate on a framework to measuring marketing’s impact on the business.
• Develop C-level artifacts on a quarterly basis to strategically communicate progress, impact, and business issues with the CMO, President, CFO, CEO, etc.
• Analyze data related to marketing performance collected from functional teams to facilitate decision-making and/or business insights with the leadership team.
• Develop critical metrics to measure Marketing's efficiency and impact (e.g., pre-pipeline engagement, pipeline creation & progression, bookings, renewals, etc.)
• Collaborate with senior leaders to develop and implement strategies aligned to our business transformation goals and desired outcomes.
• Optimally and proactively collaborate across business areas and levels – Sales Ops, Finance, HR, etc – to bring a total business mentality into all we do.
• Drive and support critical initiatives including multi-touch attribution, marketing mix modeling, engagement scoring, AI, etc.
• Develop frameworks to measure economic levers of marketing transformation and investment to calculate impact or overall value.

What You Need to Succeed

• 8+ years experience showing consistent growth and work in senior positions
• Strategic problem solver with the ability to bring data and analytics into assessing business problems holistically; able to be a “thought partner” to senior executives across our Go-to-Market organizations.
• Ability to structure how we evaluate and discuss business problems and arrive at insights; capacity to define, measure, and track implementation plans. 
• Ability to communicate strategically and succinctly both verbally and in written form at various levels and functional areas.
• Excellent document writing – Excel, PowerPoint, Word, etc
• Ability to synthesize large amounts of data/inputs into what matters most and in a way that is clearly understood. Ability to create basic visuals that “tell the story” and bring together quantitative and qualitative insights.
• Strong business sense (marketing, sales, finance, etc.) and a dedication to understanding the business and customer experience.
• Deep knowledge of the technology industry including business-to-business (B2B) models.
• Marketing work experience in a leading technology company, digital agency, marketing department, or strategy consulting organization preferred.
• MBA in related area preferred

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $115,100 -- $245,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

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Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.