The Sr Marketing Coordinator will develop and coordinate marketing campaigns within the insurance industry, track performance, and maintain brand standards. They will provide marketing support for internal business groups and industry events, conduct market research, and maintain social media strategy. They will also build industry-related content, research media trends, and coordinate public relations opportunities.
PRIMARY RESPONSIBILITIES:
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Collaborate with leaders and stakeholders to develop and coordinate content development and marketing campaigns within the insurance industry.
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Identify and implement tracking methods for marketing campaigns to monitor performance and success.
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Develop and contribute communication materials, including case studies, newsletters, and content-driven marketing campaigns.
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Understand design and maintain a high level of brand standards.
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Provide marketing support for internal business groups, industry award submissions, and events to support awareness.
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Manage complex projects on time and on budget, delivering transparent communication to stakeholders.
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Market research, monitoring and reacting to news that impacts the industry, especially our specializations.
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Maintain and enhance social media strategy for the brand. Build industry-related content and collateral.
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Research media trends and opportunities.
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Coordinate public relations opportunities.
KNOWLEDGE, SKILLS & ABILITIES:
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Sound knowledge and demonstration of the understanding of key marketing principles and the implementation of marketing strategies
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Excellent copywriting/editing skills
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Excellent attention to detail
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Strong project management skills
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Strong time management skills with the ability to meet conflicting timeframes for multiple projects
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Demonstrates the organization’s core values, exuding behavior that is aligned with the firm’s culture
EDUCATION & EXPERIENCE:
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Bachelor's Degree or equivalent combination of education and work experience
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3+ years' relevant experience
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Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
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Ability to learn any other appropriate program or software system used by the firm as necessary
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Experience in the insurance business is a plus but not required
IMPORTANT NOTICE:
This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the organization. All requirements may be subject to reasonable accommodation to applicants and colleagues who need them for medical or religious reasons.
Click here for some insight into our culture!
The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.
What We Do
BRP is now The Baldwin Group! We’ve updated our name to reflect our unified group of talented teams across the country.
The Baldwin Group is a cohesive group of experts in business insurance, employee benefits, retirement planning, and all areas of private and personal insurance. Since our founding in 2011, we’ve evolved from a local business into a national firm with a vast network of specializations and industry practices for the benefit of our more than two million clients across the country.
In addition, we have built excellent relationships with a wide range of insurance company partners. These relationships, coupled with our entrepreneurial and family-oriented culture, and deep expertise enable us to seamlessly deliver a breadth of innovative solutions to clients.
At The Baldwin Group, we help provide the solutions our clients need to have confidence and gain peace of mind as they pursue what’s possible for themselves, their families, and their businesses. Whether they are renting their first apartment or buying a larger home, opening a small business or taking their company public, we offer solutions to support them on every step of their journey. This has been our story since the beginning—we provide the indispensable expertise and quality insights that give our clients peace of mind to pursue their purpose, passion, and dreams. And that’s what The Baldwin Group will continue to do for years to come: we Protect the Possible℠.
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