Sr. Marketing Analytics Specialist

Company Description

QAD is building a world-class SaaS company, and we are growing. We are looking for talented individuals who want to join us on our mission to help solve relevant real-world problems in manufacturing and the supply chain.

We are a virtual first company and your primary work experience will be virtual / working from your home. Occasional travel to a physical office may be required to enhance working relationships, collaboration, design, strategy and alignment. 

Job Description

As a Sr. Marketing Analytics Specialist you will be primarily responsible for ad-hoc analysis of Sales, Marketing, and Customer data. Responsible for directly leading or supporting assigned analytic initiatives across Sales Operations, Marketing Operations, Customer Research, and Marketing Communications. Develop new analytics capabilities in a way that scales, is easy to understand, and solves for business requirements. This role will regularly work across teams and functions, new initiatives will primarily be focused on Marketing.

What you will do:

Analytics development: Responsible for directly leading or supporting analytic initiatives across Sales Operations, Marketing Operations, Customer Research, and Marketing Communications. 

• Advise where new insights and efficiencies are needed to support QAD’s strategic initiatives based on best practices.
• Leverage current best practices across all systems where appropriate, coordinating with respective SMEs to ensure alignment. For example, a new Opportunity KPI dashboard should be created in the CRM system.
• Uncover and champion new insights that may have meaningful impact.
• Drive towards simplicity and scale wherever possible across functions and territories. For example, data definitions for market segmentation should be clear and consistent across Marketing Automation and CRM.

Ad-hoc reporting: Address ad-hoc reporting requests from across QAD, but primarily in Sales, Executive leadership, and Marketing.

• Leverage creatively to find solutions, applying the context of the situation (do we need to be about right vs. dead on).
• Resolve short-term reporting requests, such as analysis for RFPs, customer analysis, etc. 
• Leverage and advise where standard practices and reports and analytics are better fit.
• Drive towards solutions that reduce the need for ad-hoc requests. For example, leverage a modern toolset to draw accurate insights quickly through self-service, or developing automation for common tasks for quick turnaround.

Best practice:

• Maintain a current understanding of external best-in-class methods, tools, and technologies in analytics and data management from outside of QAD for the purpose of driving innovation in current practices to meet business objectives. 
• Challenge internal status quo, and test unchallenged assumptions that may impact outcomes.
• Develop and maintain a current deep understanding of QAD’s business objectives, data, process and architecture across Marketing Automation, CRM, Data Warehouse, GCA, ABM, digital advertising, and website-related systems. 
• Maintain select key data definitions across systems, such as vertical market to SIC code mapping, etc.

Coordination and consultation: 

• Be a data and analysis SME resource for other functions, consulting on impact assessment and data architecture to meet objectives. These functions primarily include Sales Operations, Marketing Operations, Customer Research, and Marketing Communications.
• Look for efficiencies, especially in data redundancy, silos, and unnecessary translations across systems and teams. Tie siloed systems together where it makes sense for process and insight. 

Qualifications

What you will need:

• At least 4 years of experience with Sales and Marketing analytics, preferably in the areas of customer segmentation, campaigns, multi-touch attribution, web analytics, and sales funnel are desired. 
• Education/Licenses: MBA or equivalent experience. Certifications in relevant technologies such as Salesforce.com (advanced expertise in building reports and dashboards in Salesforce.com), Marketo (any experience with a marketing automation tool), and Google Analytics are preferred.
• Computer skills: Skilled working with CRM and Marketing Automation technologies. Certifications or equivalent experience in Salesforce.com, advanced knowledge working in relational databases including SQL. Marketing automation and Google Analytics. 
• Hacker mentality is a must. Interest in new tools and technologies to solve business problems is highly desired. Excellent consultative and communication skills in both a highly technical and highly business-oriented settings. Understanding process through KPIs.
• Required Travel: Less than 5% throughout the year

Additional Information

• Your health and well being are important to us at QAD. We provide programs that help you strike a healthy work-life balance.
• Opportunity to join a growing business, launching into its next phase of expansion and transformation.
• Collaborative culture of smart and hard-working people who support one another to get the job done.
• An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or hierarchy.

About QAD:

QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD solutions help customers in the automotive, life sciences, packaging, consumer products, food and beverage, high tech and industrial manufacturing industries rapidly adapt to change and innovate for competitive advantage.

QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. 

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