Role overview:
As Sport Commercial Manager of YouGov Sport AUS, you will operate in a hybrid role with responsibilities that include client servicing for sports media clients and new business across the entire sports division. You must be highly motivated, experienced in account management and in sports media analysis, adept at selling market research and analytics tools, and capable of aligning these products to meet the marketing objectives of all types of sport and sport-adjacent organizations.
This role will report to the Head of YouGov Sport APAC and Media Director AUS.
Deliverables:
Client Servicing (Media)
• Analysis of linear TV and digital/online sponsorship performance within owned and earned media.
• Day-to-day project management includes interaction with internal and external stakeholders and operational teams in other countries.
• Report writing and presentation, and creating meaningful insight for clients.
• Communicate and coordinate sponsorship media research with clients, including project scopes, timelines, and key findings against expected results.
New Business
• Responding to inbound leads with energy and clarity
• Identifying potential clients and their decision makers through research and making proactive, out-bound reach-outs by phone, email, LinkedIn & networking
• Securing sales & discovery meetings with qualified prospects
• Leading your own sales meetings (with support initially from your Head of Sport and other subject matter experts within the team) and confidently presenting YouGov’s solutions to a range of senior clients (usually marketers, sponsorship professionals or research experts) in your allocated sectors
• Delivering compelling presentations and proposals
• Conducting follow-up discussions & negotiations
• Closing business to hit, if not exceed, your quarterly and annual sales targets
• Tracking your full volume of communications and activities in our Salesforce CRM - from opportunity initiation to close
Key responsibilities:
• Cross-platform media tracking and evaluation research – TV, social, digital etc.
• High-quality relationship management – ensuring successful client engagement.
• Extracting, connecting, and managing media data from a variety of sources.
• Digging into data to pull out meaningful insights re. ROI for media investments.
• Daily project management, liaising with internal data operations teams.
• Regular reporting via written reports, online dashboards, and strategic presentations.
• You will be a ‘sole contributor’ to the YouGov Sport AUS Commercial Team, meaning that you will have your own sales target to meet or exceed within any given quarter/ financial year
• You will be responsible for a couple of key new business areas (specific rights-holder, brand, media owner or agency sectors) and take ownership of all relevant outreach and opportunities in this space.
• You will be responsible for tracking sales activity and supporting the Head of Sport APAC with strategizing, planning and forecasting future sales and growth
Key skill requirements:
• Analytical, problem solving, attention to detail and commitment to data quality.
• Ability to juggle multiple projects and deadlines.
• Strong organizational skills
• Experience working in media evaluation, sponsorship, and/or market research.
• Experience with social media analytical tools and digital monitoring analysis.
• Strong commercial approach and sales experience
• Strong research, analysis (particularly Excel and PowerPoint) and writing skills.
• Strong communicator and rapport builder, well-versed in active listening and a curiosity to find out the root behind consumer behaviors.
• Syndicated and custom consumer research knowledge
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
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To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
Top Skills
What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.
With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.
At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights.
Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities:
Explore
Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.
Plan
Unlock the most complete view of your audience, with over a million profiling points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
Track
Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
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