Specialist, Paid Social

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

The Paid Social Specialist plays a crucial role in executing and optimizing Paid Social campaigns. This position is responsible for the implementation, analysis, and strategic alignment of campaigns, driving the success of Paid Social initiatives.

As the Paid Social Specialist you will:

•  Support Paid Social Campaign Execution: Execute and assist in the implementation of paid social campaigns, contributing to account setup, strategy development, organization, and management.

• Client Support and Task Coordination: Assist Account Managers in managing day-to-day client interactions and task execution to maintain smooth workflow.

• Utilize Reporting Tools and Analytics: Utilize reporting, analytics, and trend tools for generating weekly, monthly, and quarterly reports, contributing insights and recommendations.

• Support Campaign Setup and Optimization: Assist in campaign setup tasks such as target development, creative testing, and basic bid and budget management.

• Task Prioritization and Performance Tracking: Prioritize tasks effectively, track campaign results, perform data analysis, and actively engage in client communications.

• Contribute to Process Improvement: Actively seek opportunities to propose process improvements contributing to the team's overall success.

• Assist in Strategy Fulfillment: Aid in meeting client strategy by supporting the creation of deliverables and contributing to data-driven recommendations.

Professional Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.

• 2 years of experience in Paid Social or relevant roles, demonstrating a deeper understanding of campaign execution and optimization.

• Familiarity with Paid Social platforms such as Facebook, Instagram, Twitter, etc., or other advertising platforms.

• Advanced proficiency in analytics tools for interpreting and analyzing campaign performance data.

• Keen attention to detail in campaign setup, keyword research, and ad copy creation.

• Excellent communication skills, fostering effective collaboration within the team.

• Exceptional organizational abilities managing multiple tasks and meeting deadlines.

• Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software.

• Adaptability to new technologies and industry changes, maintaining a continuous learning mindset.

• Strong problem-solving skills to identify campaign issues and propose effective optimizations.

• Proven ability to work collaboratively within a team, supporting members and contributing to campaign success.

Competencies

• Advanced Campaign Management Skills: Ability to independently execute and manage Paid Social campaigns, including setup, optimization, and budget management.

• Advanced Analytical Proficiency: Proficiency in using analytics tools to monitor campaign performance, interpret data, and derive actionable insights to optimize campaign strategies.

• Advanced Keyword Research and Optimization Capability: Capability to conduct comprehensive keyword research, analyze search trends, and optimize keyword selection for advanced campaign performance.

• Advanced Ad Copy Crafting and Testing: Proficiency in crafting compelling ad copies, conducting A/B tests, and refining copywriting strategies to significantly enhance ad performance.

• Deep Understanding of Paid Social Principles: In-depth knowledge of Paid Social advertising principles, advanced bid strategies, and adeptness with bidding platforms to maximize ROI.

• Impeccable Attention to Detail: Exceptional attention to detail during campaign setup, continuous monitoring of metrics, and precise adjustments ensuring accuracy and alignment with campaign objectives.

• Advanced Communication Skills: Superior communication skills enabling clear articulation of ideas, providing updates, and collaborating effectively based on advanced campaign performance insights.

• Expert Time Management Abilities: Mastery in managing multiple tasks, effectively prioritizing workload, and consistently meeting deadlines in a dynamic, fast-paced environment.

• Advanced Adaptability and Continuous Learning: Proven ability to swiftly adapt to new technologies, tools, and changes in the digital advertising landscape, maintaining a high standard of continuous learning.

• Expert Problem-Solving Proficiency: Advanced capacity to identify campaign issues or inefficiencies and implement effective solutions or optimizations to significantly improve overall performance.

• Enhanced Team Collaboration Skills: Advanced aptitude in collaborating within a team, providing expert support to colleagues, and making substantial contributions to the success of Paid Social initiatives.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.