Software Development Engineer VI - MarTech and Communications Infrastructure

Posted 13 Days Ago
Be an Early Applicant
Mountain View, CA
249K-296K Annually
Senior level
Cloud • eCommerce • Information Technology • Security • Software • Cybersecurity • Data Privacy
ID.me simplifies how individuals prove and share their identity online.
The Role
Lead the Marketing Technology and Communications Infrastructure team at ID.me, overseeing the technical architecture for omnichannel communication with over 137 million members. Collaborate with product and marketing teams to enhance the MarTech ecosystem and maintain systems used by internal developers and marketing end-users. Ensure scalability, reliability, and security for billions of messages sent annually, while mentoring engineering teams and making strategic technology decisions.
Summary Generated by Built In
Company Overview

ID.me is the next-generation digital identity network that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly log in across websites without having to create a new login or verify their identity again. 130 million members experience streamlined login and identity verification with ID.me at 16 federal agencies, 30 states, and 56 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships.

ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Role Overview:

ID.me is seeking an experienced Software Development Engineer VI to lead the Marketing Technology (MarTech) and Communications Infrastructure team. This role is responsible for the technical architecture that drives omnichannel communication between ID.me and its 137+ million members via email, push, sms, in-app, etc., with billions of communications sent per year.

Some key initiatives for this role in 2025 include collaborating with Product and Marketing leadership to unlock best-in-class capabilities in our MarTech ecosystem, rearchitecting existing infrastructure for omnichannel scaling, and coalescing all outbound member communications under this infrastructure umbrella.

This role requires a hands-on technical leader who excels in designing complex distributed systems, mentoring engineering teams, and making strategic technology decisions that will have meaningful revenue impact across the organization.

Key Responsibilities:

  • Work closely with the Product and Marketing leadership to gather product requirements to enable seamless operations across the Martech and communications stack.
  • Define and drive the technical roadmap for all outbound communications, ensuring scalability, reliability, and security for billions of messages annually.
  • Evaluate, integrate, and manage Customer Data Platforms (CDPs) and other MarTech tools to facilitate personalized, rules-driven messaging across email, SMS, push, and in-app channels.
  • Assess build vs. buy opportunities, partnering with leadership to select best-in-class SaaS vendors and optimize long-term platform strategy.

Build and maintain systems that serve both internal developers and Marketing end-users—a platform leveraged by nearly every team in the company.

  • Raise the bar for technical excellence, engineering best practices, testing strategies, and distributed system design through pairing, mentoring, architecture / code reviews, technical presentations, and knowledge sharing sessions.
  • Own end-to-end deliverables through committing quality code and overseeing the work of others, with sound judgment to know what is appropriate and indexing on scalability, reliability, and security.

Required Qualifications:

  • Bachelor's or Master’s degree in Computer Science, Engineering, or equivalent experience.
  • 12+ years of SaaS development experience using Java, Ruby, Javascript, Go, or C++.
  • Strong background in software architecture, distributed systems, and MarTech at scale.
  • Proven track record in delivering large-scale omnichannel messaging solutions serving millions of users with a focus on scalability, security, and reliability.
  • Hands-on experience with major cloud platforms (AWS, GCP, or Azure).
  • Significant level of ownership of systems and architecture, driving technical roadmaps and collaborating with stakeholders to make tradeoff decisions.
  • Experience with message queue systems (Kafka, RabbitMQ, SQS) for real-time communications and data streaming.

Preferred Qualifications:

  • Relevant leadership experience in the MarTech space.
  • Experience leading and mentoring high-performing engineering teams in a high-growth startup environment.
  • Familiarity with customer journey orchestration and enabling personalized communications.
  • Proven success in launching and scaling platforms and products from 0 to 1 and beyond.
  • Experience driving best practices in observability, monitoring, and alerting, ensuring proactive detection and rapid resolution of issues.

Why Join ID.me?

At ID.me, we are dedicated to safeguarding online identities, and we firmly believe that our collective efforts will drive positive change worldwide. Working together in an office setting cultivates our vibrant culture, enabling professional advancement, mentorship, collaboration, innovative strides, and authentic connections. This role requires on-site presence 4-5 days per week, based in our office in Mountain View, CA or McLean, VA.

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$248,750$295,926 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

Top Skills

C++
Go
Java
JavaScript
Ruby
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The Company
HQ: McLean, VA
615 Employees
On-site Workplace
Year Founded: 2010

What We Do

ID.me simplifies how individuals prove and share their identity online. The ID.me secure digital identity network has over 100 million members with over 70,000 individuals joining daily, as well as partnerships with 31 states, multiple federal agencies, and over 500 name brand retailers. The company provides identity proofing, authentication and group affiliation verification for organizations across sectors.

The company's technology meets the highest federal standards and is approved as a NIST 800-63-3 IAL2 / AAL2 conformant credential service provider by the Kantara Initiative. ID.me is the only provider with video chat and in-person verification, increasing access and equity. The team is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.

Our Mission is to make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.

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