Social Media Specialist

Posted 9 Days Ago
Be an Early Applicant
Manila, Metro Manila, National Capital Region
Mid level
Fintech • Payments • Financial Services
The Role
The Social Media Specialist will implement social media guidelines and influencer initiatives, facilitating lead generation and enhancing client relationships for advisors while managing social media-related concerns. Responsibilities include content planning, project management, and ensuring compliance with regulations.
Summary Generated by Built In

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Job description (heading) /  Description du poste (titre)

  • The position holds a pivotal responsibility in stewarding and implementing the social media operating guideline and influencer initiative for the Agency Force. The role ensures advisors can effectively use social media for lead generation & deepening client relationship while mitigating regulatory & reputational risks. The Social Media Specialist serves as the frontline responder for all social media-related concerns raised by or involving advisors.

Preferred skills (heading) / Compétences particulières (titre)

  • Social media marketing knowledge
  • Compliance and regulatory knowledge
  • Understanding of content creation including copywriting, graphic design, and video production
  • Digital native – high proficiency in using web-based/digital tools; must have good understanding of how technology and digital solutions work
  • Project management and organization skills

Qualifications (heading) / Compétences (titre)

  • College graduate, preferably with a degree in digital marketing, communications, or a related field.
  • With at least 3 years work experience in social media marketing, creatives, or communications
  • Experience in developing and implementing communications, including content planning and execution.
  • Experience in project management, particularly in coordinating cross-functional teams and stakeholders.
  • Familiarity with the financial services industry or similar regulated industries is beneficial but not always required if the candidate demonstrates a willingness and ability to learn industry-specific regulations and guidelines.

Responsibilities (heading) / Responsabilités (titre)

  • Stewardship and implementation of the social media operating guideline for advisors
  • Strategic planning and execution of social media content libraries for advisors
  • Management of internal "influencers"
  • Monitoring and audit of advisor social media posts
  • Primary liaison for social media concerns

Job Category:

Sales - Distribution Support

Posting End Date:

30/03/2025

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The Company
Toronto, Ontario
499 Employees
On-site Workplace

What We Do

A UK company, Sun Life Financial of Canada is focused on building excellent customer service by offering the highest levels of customer care. We have been serving customers in the UK for over 100 years

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