The Social Media Coordinator, sitting in the Inbound Marketing division, will be responsible for the build out and management of social audiences across a portfolio of gaming, sports betting & online gambling sites, working closely with SEO/Content/Product teams. The individual in this role will have strong writing and communication skills, proficiency in various social media platforms, experience creating engaging content, ability to monitor and respond to social media interactions, analytical skills to track campaign performance, knowledge of social media analytics tools, and the capability to develop and execute social media & content strategies aligned with brand messaging.
YOUR CHALLENGE:
- Collaborate with marketing teams to create and execute social media campaigns aligned with overall marketing objectives.
- Build and manage a social content strategy, identifying and prioritizing high traffic social topics to be combined with site level content strategies and paired with social media campaigns.
- Develop and schedule engaging content across various social media platforms, including text, images, videos, and stories, adhering to brand guidelines.
- Manage influencer-created content to drive audience engagement. Work with influencers to create content that aligns with company brand messaging and target audiences, such as blog posts, social media posts, videos, or reviews.
- Monitor social media accounts for comments, messages, and mentions, promptly responding to inquiries and addressing customer concerns.
- Track key social media metrics like impressions, engagement, reach, and conversions to measure campaign performance and identify areas for improvement.
- Stay updated on the latest features and best practices of social media platforms like Facebook, Instagram, Twitter, TikTok, Reddit, Snap etc.
- Basic understanding of graphic design principles to create visually appealing content.
- Ensure all social media content adheres to Responsible Gambling guidelines and has appropriate disclaimers when applicable.
Social Media Strategy Development:
Social Content Strategy:
Content Creation:
Influencer Content Coordination:
Community Management:
Analytics and Reporting:
Social Media Platform Expertise:
Visual Design Skills:
Responsible Gambling Compliance:
TO DO IT, YOU WILL NEED:
- Excellent Communication Skills: Strong writing and verbal communication abilities to craft engaging content and interact with the online audience.
- Creativity: Ability to generate innovative and eye-catching content ideas.
- Analytical Skills: Interpret data from social media analytics to make informed decisions about campaign optimization.
- Multitasking: Effectively manage multiple social media accounts and projects simultaneously.
- Technical Proficiency: Familiarity with social media management tools and scheduling platforms.
- Bachelor's degree in Marketing, Communications, or a related field
- 3+ years of proven experience in social media marketing within the gaming, sports betting & online gambling space
- Proven experience managing social media accounts for a business or organization
- Knowledge of SEO principles and best practices
- Experience with graphic design software (e.g., Adobe Photoshop, Canva)
- Understanding of digital marketing concepts and trends
Required Skills:
Qualifications:
What We Do
The Catena Media story began in 2012 and, in the years since, we’ve established ourselves as one of the world’s most successful online lead generation companies focusing on the iGaming and Finance industries, through strong organic growth and strategic acquisitions.
Born from an idea conjured by two like-minded friends with a shared hobby, we’re now a 400+ strong workforce across 8 locations, including Malta, UK, Serbia, Japan, US, Australia, Italy and Sweden. Our people are diverse, creative and innovative, and are complemented by our aligned focus on creating kick ass products and inspiring and supporting great leaders.
You’ll find no dull office cubicles or rigid organisational structures here – we value creativity, passion and collaboration. We want to inspire every member of our team to reach the pinnacle of their potential (while enjoying some industry-leading perks); becoming a Catena Media ambassador along the way.
Modesty aside, our company events are legendary (for all the right reasons), and our new, bespoke Head Office has been designed specifically with employees health and wellbeing in mind, while a team of company chefs muster up fresh delights every day.
We work hard too, of course. In fact, our aim is to transform any industry we decide to be in through the power of choice: focusing on organic growth in combination with geographical expansion and acquisitions to meet our ultimate goal of becoming the world’s number one provider of high-value leads.
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