SMB Field Marketing Manager, Brazil

Job Description

Job Title: SMB Field Marketing Manager, Brazil
Location: São Paulo, Brazil (Hybrid)

About Zendesk:
Zendesk is a service-first CRM company focused on building software that enhances customer relationships. Our products help businesses of all sizes create meaningful connections with their customers. As part of a global team that values collaboration and inclusion, we are committed to improving customer experiences worldwide.

Job Overview:
The Field Marketing Manager, LATAM, will be responsible for executing regional marketing programs that drive pipeline growth and strengthen customer engagement across the Latin America region. In this role, you will develop and implement marketing activities tailored to the LATAM market, collaborating with sales and global marketing teams to align on regional objectives. With a focus on LATAM’s unique market needs, you will play a crucial role in expanding Zendesk’s footprint and delivering impactful marketing results.

Key Responsibilities:

Regional Field Marketing Execution:

• Implement a field marketing strategy for the LATAM region, focusing on awareness, demand generation, and pipeline growth.

• Work closely with the regional sales team to align marketing initiatives with revenue and territory-specific goals.

• Coordinate marketing activities such as events, webinars, account-based marketing (ABM), local sponsorships, and partner programs.

• Collaborate with global marketing teams to adapt global campaigns for the LATAM audience.

Cross-functional Collaboration:

• Partner with sales, product marketing, global campaigns, and customer success teams to create integrated marketing programs.

• Act as a liaison between regional and global teams, ensuring LATAM insights and needs are considered in broader strategies.

• Work with the global demand generation team to enhance local efforts through digital channels, social media, and other online platforms.

Event Management:

• Support the planning and execution of regional events, including trade shows, conferences, and customer roadshows.

• Manage Zendesk’s participation in LATAM industry events to ensure strong brand presence and new business opportunities.

• Collaborate with sales to deliver tailored field events and executive roundtables for strategic accounts.

Customer Engagement & Advocacy:

• Develop customer-focused programs to increase product adoption, upselling, and retention within LATAM.

• Utilize customer success stories, testimonials, and case studies in ABM and field marketing efforts.

• Work with customer success teams to drive customer advocacy through localized initiatives.

Vendor & Budget Management:

• Manage relationships with external vendors, agencies, and contractors to ensure efficient execution of field marketing programs.

• Oversee budgets for LATAM field marketing activities, focusing on optimizing spend for maximum impact.

• Track and report on program performance, using data to refine strategies and improve results.

Requirements:

• 5+ years of experience in field marketing, demand generation, or regional marketing, with a strong focus on LATAM markets.

• Proven success in executing marketing programs that support pipeline growth and revenue targets.

• Experience collaborating with sales teams and understanding of sales cycles and lead management.

• Strong project management and event planning skills, with excellent attention to detail.

• Analytical skills for tracking and reporting on key marketing metrics.

• Fluency in Spanish and/or Portuguese is required; proficiency in English is essential.

Preferred Qualifications:

• Experience in SaaS, B2B, or technology industries.

• Familiarity with LATAM’s cultural, economic, and business dynamics.

• Knowledge of marketing automation tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).

Where We Work
Zendesk is not your average tech company. We have all the stuff you’d expect - competitive pay, benefits, appealing offices, snacks, and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market. Our Social Impact team is actively engaged in our community and enables us to invest thousands of hours with local community groups each year. We invest in diversity and inclusion so that our team reflects the diversity of the world around us. We have a whole crew dedicated to ensuring our workplace experience is top notch and welcoming for all.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.