SEO Director
The SEO Director will oversee strategic and operational aspects of the SEO team, ensuring efficiency, quality, and impactful client outcomes. They will lead key initiatives, mentor team members, and drive innovation in technical and content SEO to support business growth. The person in this role is required to work out of Market My Market's brand-new Charlotte, NC office in the South End neighborhood.
ResponsibilitiesTeam Leadership & Project Management
- Oversee team efficiency and ensure project timelines are met.
- Create team KPIs and hold teammates accountable to them.
- Develop systems to enhance team scalability and manage larger workloads.
- Provide mentorship and career development opportunities to SEO team members.
- Responsible for the success and maintenance of high standards of 2-3 SEO Managers and their direct reports.
Client Account Oversight
- Ensure deliverables align with client-specific goals and quality standards.
- Track performance metrics, including keyword rankings, organic traffic, and lead generation, across all accounts managed by SEO teammates.
- Address client feedback and implement strategies to improve satisfaction and retention.
SEO Strategy & Execution
- Develop and execute strategies for enterprise-level projects such as website migrations, Core Web Vitals optimization, and international SEO.
- Optimize on-site elements and execute off-site strategies to enhance organic performance.
- Lead technical SEO efforts, including audits, issue resolution, and tool integration.
Performance Tracking & Reporting
- Monitor and analyze KPIs such as keyword rankings, domain authority, and client NPS (Net Promoter Score).
- Review and approve client reports to ensure accuracy and actionable insights.
- Optimize organic acquisition costs by improving the ROI of SEO efforts.
Innovation & Expansion
- Drive the adoption of innovative tools, strategies, and testing frameworks within the team.
- Launch and grow SEO efforts in new markets while adhering to local best practices.
- Enhance brand visibility through thought leadership initiatives such as webinars and case studies.
Key Performance Indicators (KPIs)
- Client Deliverables: On-time delivery of client projects and internal rocks.
- Organic Traffic Growth: Meet or exceed growth targets across client accounts.
- Team Utilization: Maintain balanced workloads and optimize billable hours.
- Client Retention: Increase retention rates through improved service quality.
- Cost-Per-Lead Reduction: Optimize efforts to reduce acquisition costs.
- Domain Authority: Implement strategies to enhance domain authority metrics.
Compensation
- Base Salary: $105,000 - $110,000
- PTO: 100 hours accrued by pay period per year
- Bonus: $5,000 (performance-contingent)
- Potential relocation package if necessary
About Us
Market My Market specializes in tailored marketing solutions for law firms, medical and dental offices. Our mission is to deliver measurable results while fostering team growth, accountability, and innovation. We prioritize a culture of collaboration, transparency, and continuous improvement.
Core Values:
- Do What You Say
- Be Honest and Transparent
- Proactive, Not Reactive
- Be Thought-Leading
- Instill Trust Through Consistent Accountability
- Always Do Better, Always Be Better
- Do the Right Thing
This is a salaried position with benefits, including PTO, health insurance (Day 1 eligibility), and 401(k) eligibility after one year.
Top Skills
What We Do
Market My Market empowers entrepreneurial professionals through business to consumer local professional business development.
Digital marketing agency specializing in small to medium-sized medical offices and law firms with a focus on personal injury, family, criminal defense, and employment law.
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